Building an Owned Audience from Scratch at TechBeacon
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
September 2, 2015
Tag: online marketing
Online Marketing Strategies How Many Experts Required?
We’re all familiar with the humorous cliché “how many (fill in the blank) does it take to screw in a light bulb?” Obviously, most anyone can handle the mechanical task of inserting a light bulb into the appropriate receptacle. However, the light bulb itself has no value without a bevy of expertise from electricians, engineers and support personnel driving electricity to the socket. The same holds true for marketers in implementing online marketing strategies.
August 16, 2011
Two Lead Generation Strategies That Work
Many B2B marketers fail to offer website visitors and social media encounters compelling reasons to engage. The biggest mistake in online B2B marketing is limiting CTAs to “contact us.” So often a website visitor is conducting research. They are simply not ready to “contact you.” But, if you offer a B2B website visitor something compelling that aligns with their stage in the buying process, they will often accept your offer. Traditionally, a popular B2B CTA has been a white paper download. This can be very effective, but it’s so common that it must be compelling. White paper CTAs with an image and a benefit statement usually perform best. E-books can perform even better than white papers.
October 11, 2010