The corporate organization that embraces the benefits of employee personal branding with a plan, can reap significant benefits. Here’s a look at some of the key planning elements to harness the personal brand in the corporate workplace.
If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.
This blog post is an excerpt on personal branding from my forthcoming book Marketing 2.0, due out in June… (edited Book Published June 2009) The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it […]