Top Five Reasons Podcast Content Marketing is Misunderstood
Podcasts Are Not Indexed by Search Engines
Unlike Facebook fan pages and conventional web and blog pages, a podcast is not indexable by search engines. Podcasts are audio files uploaded into a subscribable format such as iTunes or another podcast directory such as Podcast Pickle. You can also subscribe to podcasts from a blog with a link to iTunes. But, to get the most current podcast you must either visit iTunes to synch or visit the producer’s blog to listen to current podcasts.