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How to set PPC Marketing Goals

Whether managing PPC marketing yourself or hiring an agency, before you start spending money advertising on search engines, carefully consider what you are trying to achieve. What is your goal when advertising? See some examples. Learn how to figure out what your PPC marketing goals are.

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Content for Sales

The Importance of Measuring Bounce Rates

A bounce rate refers to the rate at which people “reject” a page on which they have landed on your website.  Website analytics tools consider a visitor a bounce if they only see one page and leave your site.  Some tools use time spent on a landing page as a bounce rate criteria, e.g., 10 […]

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