Categories
Digital Selling Modern Marketing Engine Podcast

Why Marketers Should Embrace the Age of the Algorithms

Susan Etlinger from Altimeter, a Prophet company, discusses the evolving role of big data, artificial intelligence, and chatbots. She provides a preview of her newest report on chatbots, The Conversational Business.

Categories
Modern Marketing Engine Podcast Sales Leadership

The 2016 State of Social Business: Shift from Innovator to Integrator

Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.

Categories
Modern Marketing Engine Podcast Sales Leadership

In the Midst of the CMO Storm

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.

Exit mobile version