Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
Brand reputation management isn’t only for companies. Salespeople need to manage their online reputations too, especially on LinkedIn.
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Podcasts Few professionals are as knowledgeable in sales leadership as Rana Salman, Principal of Salman Consulting LLC. She’s my guest for this episode of #SellingWithSocial, and she shares the 4 best tips for sales leadership. We discuss why having exceptional customer service skills, passion, […]
Only 12% of professionals in sales leadership are women. That number is even lower for minorities and female minorities. Christine Pavalon, VP of Sales at Avtex, is challenging office culture norms and breaking through barriers in the sales industry.
I love stories about sales professionals stretching their sales leadership legs by leaving the corporate world and carving out their own path. That’s why this interview with Steve Benson, founder and CEO of Badger Maps, is so great.
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. In this article, Vengreso’s CSO, Kurt Shaver, identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps she talks to every day.
27 LinkedIn articles and resources you should read to create a stronger brand, have more success in your content marketing and generate more leads in 2018!
Here is the Vengreso quick list on what you can do today to start increasing your LinkedIn SSI Score.
Learn how creating a buyer persona through LinkedIn can fill your prospecting list with the clients you want
The LinkedIn Expert, Viveka von Rosen, shares her 7-step process to maximize the full potential of LinkedIn Sales Navigator to obtain your desired ROI.