Listen to these five essential Modern Marketing Engine podcast episodes to learn how companies are aligning sales and marketing to enable sellers to create more sales conversations.
Sales enablement is sales-focused. Revenue enablement is customer-obsessed. Learn the difference and how revenue enablement can help your organization.
Learn how AI assistant technology has increased the number of qualified leads for the Oracle sales and marketing team with Kevin Colosimo on this episode.
Properly using through-channel marketing automation? Learn why TCMA is integral to your sales and marketing transformation with Jay McBain on this episode.
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
If you want to perfect your LinkedIn Social Selling skills, you need the PVC methodology, only from Vengreso. Listen to this episode to learn how it works!
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
On this episode, CMO John Ryan shares how Crossfuze created its own customer success index to fuel both sales and sales enablement.
If your organization has not developed a digital selling program, you MUST listen to this episode. Mario Martinez Jr, CEO of Vengreso breaks it down for you step by step.
If AI is causing your sales process to feel like it needs some re-humanizing, you’ve got to hear this heartfelt and powerful conversation with Shari Levitin.
Sales data is one of the metrics most dependent on human reporting. How can you get the data you need from your salespeople? Bill Sexton explains on this episode.
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.