Google's Hummingbird is said to have been named for the tiny little bird because it aims to be fast and precise. I might add that, like the hummingbird, the search engines are drawn to the freshness of your content. Hummingbirds are drawn to fresh, appealing...
One thing is for certain the search experience will become much more personalized than it is already when Google has more data to shift through. Soon the days of the lopsided algorithm that currently consist of who has the most authorative backlinks will begin to...
The trick to being found by Graph Search will not be in keywords or in a magic optimization formula. Pages will need to be relevant and engaging enough to be worth finding. In other words your page will need to be truly liked by people...
Google announced a major update called Search Plus Your World...
The Panda update is Google’s way of doing some housecleaning. Panda was launched to reward websites with high quality content, and penalize websites with low quality content and non-organic inbound links. Google’s primary goal is to deliver relevant search results to maintain brand loyalty and...
Blogging has become an intricate component of any digital marketing strategy. I have been following NFC Rumors since its inception in May 2011. NFC Rumors is a blog case study that exemplifies what can be accomplished with a well-planned content marketing strategy....
Facebook has trumped Google with their Like button. But, one thing Google has that Facebook doesn’t have is search market share. After all, Facebook is a noun and Google is a verb. When you are searching for information online you don’t “Facebook” it you Google...
Let’s face it, Facebook has succeeded in permeating the world’s websites and blogs with its Like button. Google has to (privately) feel they’ve been trumped by the almighty Like. But, one thing Google has that Facebook doesn’t have is search market share. After all, Facebook...
There are seven attributes of the new organic search paradigm marketers must embrace to get found online and to be engaged in meaningful sales opportunities....
Both Google and Microsoft recently made announcements that pertain to integrating results from your social circle. Google announced an expansion to their social search plans, originally announced in October 2009. In the first expansion into social search, Google provided you the option of drilling...