Mario Martinez Jr.

Content Marketing for SEO

Google’s Penguin updates have transformed SEO from tactical and technical to strategic and qualitative with emphasis on providing a good user experience. Ultimately, when a user’s consumption of content is useful and shareable that content finds its way to its target audience. SEO is no longer about your content being found. It’s about your content finding your audience.

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Mario Martinez Jr.

The Anatomy of a Social Business

This is a real company with a marketing department of five people. The CMO is always marketing their strategy to its employees to get them to embrace their role in marketing. This company is a fine example of a B2B organization well along their journey as a social business!

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4 Ways to Get B2B Prospects to Engage in Sales Conversations

Your marketing team has embraced inbound marketing. They are creating content with calls-to-action (CTAs), blogging and working on improving SEO results. Search engine rankings are improving for desirable keywords. Your sales lead generation results are improving, although you can always use more leads. But, the sales team is having difficulty getting prospects to be responsive to lead follow up phone calls to engage in sales conversations. So, what can you do about it? How can you get prospects to engage in sales conversations?

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Inbound Marketing Is All About Leverage

Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.

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