Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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Mario Martinez Jr.

The 5 Pillars of a Social Business

In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.

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184-Glenn-Donovan_GaggleAMP
Mario Martinez Jr.

5 Steps to Foolproof Content Marketing

What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.

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Jon Ferrara CEO, Nimble - Social Business Engine Podcast
Bernie Borges

The Evolution of Sales in Modern Business

On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.

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Bernie Borges, Social Business Engine
Bernie Borges

Employee Advocacy is The New Marketing Paradigm

The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.

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A How To Guide in Influencer Marketing

Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.

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Bernie Borges

Branded Journalism Newsroom Style at Cisco

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.

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Prospecting Methods to Bring Your Buyers Back from the Dark Side
Bernie Borges

2016 Midyear Recap

A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.

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