In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.
What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.
On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.
The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
Being a modern-day executive is different than it was ten years ago. Now, social selling is a part of your everyday life and a requirement to thrive in the digital age.
Dell’s VP North America Commercial Marketing, Bryan Jones, shares insights on social selling from the new Social Business Journal, Volume 3: Digital Transformation – Social Selling Research, Insights and Best Practices.
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
In Ari Lightman’s Action Based Learning class at Carnegie Mellon University, graduate students are immersed in real-world business problem solving. They uncover more efficient means to generating revenue through research and analysis.
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to “Get Social” and involving them in social media and blogging for inspired storytelling that resonates with consumers.
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program.
Charlene Li, CEO of Altimeter Group, overviews her latest book, The Engaged Leader, and provides actionable advice for leaders to be engaging and comfortable in their digital transformation.
Hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Discover where we’re headed with the Social Business Engine channel.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise reveals their approach to global employee social media advocacy. Tune in for a crash course in employee advocacy for global brands.
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.