We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
The 5 Pillars of a Social Business
In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.
March 25, 2014
5 Steps to Foolproof Content Marketing
What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.
October 21, 2013
The Evolution of Sales in Modern Business
On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.
January 19, 2015
Employee Advocacy is The New Marketing Paradigm
The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.
February 25, 2015
A How To Guide in Influencer Marketing
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.
March 5, 2015
How NASA Does Social Media Marketing for all of Humanity
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.
July 29, 2015
How Whole Foods Market Aligns Core Values with Social Media
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
August 26, 2015
Building an Owned Audience from Scratch at TechBeacon
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
September 2, 2015
How the Modern Executive Thrives in a Digitally Minded Enterprise
Being a modern-day executive is different than it was ten years ago. Now, social selling is a part of your everyday life and a requirement to thrive in the digital age.
September 16, 2015
[RESEARCH] The Role of Social in B2B Enterprise Sales
Dell’s VP North America Commercial Marketing, Bryan Jones, shares insights on social selling from the new Social Business Journal, Volume 3: Digital Transformation – Social Selling Research, Insights and Best Practices.
September 28, 2015
The Rise of the Hootsuite Ambassador Community
How the growth of Hootsuite’s online Ambassador Community has expanded their reach into areas of the world that otherwise may not have heard of their brand.
October 14, 2015
How Social Helping Can Land You a New Client
The importance of sharing in social business, and how social helping connected Bryan Kramer with someone who became a major client and how it can generate new business for your brand too.
October 28, 2015
How to Harness Content and Social Media to Drive Business Value
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
November 4, 2015
Ending Email Overwhelm: How IBM Redesigned Enterprise Email to Deliver Outcomes for All
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
November 11, 2015
Expectations of the Graduate Student When They Enter the Workforce
In Ari Lightman’s Action Based Learning class at Carnegie Mellon University, graduate students are immersed in real-world business problem solving. They uncover more efficient means to generating revenue through research and analysis.
November 18, 2015
Get Social | An Employee Ambassador Initiative at Avery Dennison
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to “Get Social” and involving them in social media and blogging for inspired storytelling that resonates with consumers.
December 1, 2015
Branded Journalism Newsroom Style at Cisco
Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.
December 4, 2015
Why the Modern CMO is Like a Mutual Fund Manager
Jim Williams, Vice President of Marketing at Influitive discusses the role of the modern CMO and reveals how to impact revenue growth by building a team of internal and external advocates.
December 27, 2015
How to Deliver Business Results through Employee Advocacy
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program.
January 6, 2016
The Engaged Leader – A Strategy for Your Digital Transformation
Charlene Li, CEO of Altimeter Group, overviews her latest book, The Engaged Leader, and provides actionable advice for leaders to be engaging and comfortable in their digital transformation.
January 13, 2016
Why Social Business is Way Bigger than Social Media Marketing
Hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Discover where we’re headed with the Social Business Engine channel.
February 24, 2016
The Role of Social Selling in Social Business
Amy Heiss and Suzanne Doughty reveal a few social business success stories from Dell and some best practices for social selling.
March 11, 2016
How The Content Loop Drives Results at Teach For America
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
March 23, 2016
The Impact of Digital Storytelling on Walmart’s Reputation
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
March 30, 2016
Dispelling Social Selling Myths
Jill Rowley, Jack Kosakowski, David Fisher, and Bernie Borges discuss social selling myths and truths, and the value of content in social selling.
April 6, 2016
2016 Midyear Recap
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
June 22, 2016
Forget Social Media Think Social Business
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
September 14, 2016
How HubSpot Uses Live Video in their B2B Marketing Strategy
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
September 21, 2016
Learn How Hewlett Packard Enterprise is Growing its Employee Advocate Economy
Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise reveals their approach to global employee social media advocacy. Tune in for a crash course in employee advocacy for global brands.
November 1, 2016
The 2016 State of Social Business: Shift from Innovator to Integrator
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.
November 16, 2016