Mario Martinez Jr.

Solving the Marketing Technology Gap

When a brand doesn’t have marketing systems in place with basic tracking of data such as customers by industry, product or persona, expectations must be lowered. The absence of marketing technology prevents insight into the benchmark against which future results will be compared and severely handicaps a brand’s ability to measure ROMI.

Read More »
EMC customer advocacy
Mario Martinez Jr.

Building the Business Case for Customer Advocacy

Five years ago, EMC set out to build a community of people that could benefit each other in many ways. The EMC Community Network, powered by Jive Software, enables people to seamlessly connect. This customer advocacy program has delivered many tangible business benefits to EMC.

Read More »
Mario Martinez Jr.

The Science of Data Driven Marketing

By definition, a social business is data driven. So, why do so many marketers struggle with being data driven? The IBM Global CMO study points out that over 70% of CMOs struggle with the explosion of data. Why?

Read More »