Charlene Li, CEO of Altimeter Group, overviews her latest book, The Engaged Leader, and provides actionable advice for leaders to be engaging and comfortable in their digital transformation.
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program.
Jim Williams, Vice President of Marketing at Influitive discusses the role of the modern CMO and reveals how to impact revenue growth by building a team of internal and external advocates.
Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to “Get Social” and involving them in social media and blogging for inspired storytelling that resonates with consumers.
In Ari Lightman’s Action Based Learning class at Carnegie Mellon University, graduate students are immersed in real-world business problem solving. They uncover more efficient means to generating revenue through research and analysis.
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
The importance of sharing in social business, and how social helping connected Bryan Kramer with someone who became a major client and how it can generate new business for your brand too.
How the growth of Hootsuite’s online Ambassador Community has expanded their reach into areas of the world that otherwise may not have heard of their brand.
Dell’s VP North America Commercial Marketing, Bryan Jones, shares insights on social selling from the new Social Business Journal, Volume 3: Digital Transformation – Social Selling Research, Insights and Best Practices.
Being a modern-day executive is different than it was ten years ago. Now, social selling is a part of your everyday life and a requirement to thrive in the digital age.
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