Building an Owned Audience from Scratch at TechBeacon
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.
The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.
On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.
In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.
What does your company stand for? Once you identify a theme or a cause that is bigger than your company, you should strive to create a movement around this cause, no different than supporting a charitable cause. The passion for the cause should be genuine enough that profit gain not should be visible in the execution of your content plan.
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