Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
Tag: social business
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.
Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise reveals their approach to global employee social media advocacy. Tune in for a crash course in employee advocacy for global brands.
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
Jill Rowley, Jack Kosakowski, David Fisher, and Bernie Borges discuss social selling myths and truths, and the value of content in social selling.
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.