4 Ways to Master Your Sales Etiquette on Social Media
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
June 14, 2021
How to Leverage an Employee Advocacy Program and Increase Your Company’s Social Reach
Ready to improve your social media performance 3,850 times over other companies? Find out how to leverage an employee advocacy program for your business!
July 12, 2019
3 Digital Sales Strategies Exposed By The State of Digital Selling Report, with Kurt Shaver, Episode #120
Ready to learn the 3 digital sales strategies exposed in the State of Digital Selling Report? Don’t miss this episode with Kurt Shaver.
July 11, 2019
LinkedIn Tips: Tagging Photos to Connect with Buyers
Vengreso’s Mario Martinez, Jr. shares his LinkedIn tips for tagging photos and digitally engaging buyers. Watch the video or read the blog for ideas about who to tag.
July 2, 2019
Customer Interaction – Engage with Customers on These Social Media Platforms
Unsure which social media platforms you should use to engage with customers? Mario Martinez, Jr. and Viveka von Rosen share considerations to help you decide.
June 21, 2019
A Modern Approach To Sales Alignment & Marketing In Manufacturing
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
May 15, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
How To Maximize Modern Sales Effectiveness And Productivity, with Mat Singer, Episode #110
If you need to learn how to maximize sales effectiveness across your entire organization, Mat Singer is on the podcast to help you do that. Listen now!
April 23, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
Why Every Marketing Department Should Be Its Own Agency
The modern marketing department wears many hats – Taylor Ryan says marketing professionals today need to be like Swiss Army Knives. Listen to find out why.
February 13, 2019
How Branding Enables More Social Selling Conversations
Sales and Marketing leaders should be in lockstep on professional profile branding. You want to make the right impression when buyers are checking out your sales reps online.
February 12, 2019
The Secrets Behind The Success Of The World’s Largest Digital Sales Training Company, Episode #100
The world’s largest digital sales training company is now verified. It’s Vengreso! Join Mario Martinez Jr for this episode with the entire Vengreso leadership team.
February 7, 2019
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
January 30, 2019
Your LinkedIn Banner – Don’t Miss This Branding Opportunity
The LinkedIn Banner is an often overlooked opportunity to highlight your personal brand. Along with your profile photo, it’s the first thing your audience will see, so it needs to be appealing, compelling, and informative. But with LinkedIn changing their layout, and having the desktop profile design different from mobile, creating the perfect banner was always a challenge—until now.
January 21, 2019
Are You Closing Sales Or Opening Relationships? with Adam Markel, Episode #94
We all want to be closing sales to a greater degree. What we don’t recognize is that it happens by opening relationships. Adam Markel shares on this episode.
December 6, 2018
A 3 Step Plan To Create A Video Strategy That Gets Results
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
December 5, 2018
To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.
November 8, 2018
How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
November 7, 2018
4 Social Selling Myths
There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions.
November 5, 2018
Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.
October 31, 2018
Helping Customers Win More through Highly Personalized Account Based Marketing
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
October 24, 2018
How to Win Friends and Drive Business in the Age of Social Media
Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.
October 10, 2018
Secrets to Get Your Employees to Engage in Social Media
Marketing leaders, Bernie Borges, Karin Aviles and Conner Kutsunai share compelling reasons and proven ideas to get your team members to actively participate in your company’s employee advocacy programs.
March 9, 2018
Don’t Do ¡˥∀WɹON: It’s the Key to Success in Social Sales
Mario Martinez Jr. was interviewed for the LinkedIn Sales Blog to share his insights in social sales and what it takes to be successful. He has
January 9, 2017
The Five Steps of Social Selling That Everyone Should Master
Very few professionals have achieved a 99/100 LinkedIn Social Selling Index score. Mario Martinez Jr. is one of those individuals. Mario has been identified as one of
December 26, 2016
3 Social Selling Techniques that You’re Getting Wrong
According to Mario Martinez Jr., CEO of Vengreso and one of the leading experts in Social Selling, “The modern buyer has changed, but sales tactics
December 19, 2016
Empowering Your Sales Workforce with Social Selling Training
Sales prospecting has taken a hit with 10% or less of executives answering the phone or responding to emails. But that can change says Mario
December 12, 2016
5 Ways to Protect Kids Online from Dangerous and Inappropriate Media Content
When you and your children are watching Monday Night Football or an episode of The Voice, the last thing you want them to see is
November 9, 2016
How HubSpot Uses Live Video in their B2B Marketing Strategy
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
September 21, 2016
Forget Social Media Think Social Business
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
September 14, 2016
Using Social to Create Experiences That Tie to Business Goals at Johns Hopkins Medicine
Therese Lockemy from Johns Hopkins Medicine explains how she leads a social media command center to create richer customer experiences that tie back to their business goals.
June 1, 2016
10 Social and Content Marketing Trends to Watch in 2016
Ian Cleary, CEO of Razor Social discusses social and content marketing trends of 2016 and reveals how to navigate through all the available tools.
January 20, 2016
Get Social | An Employee Ambassador Initiative at Avery Dennison
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to “Get Social” and involving them in social media and blogging for inspired storytelling that resonates with consumers.
December 1, 2015
How to Harness Content and Social Media to Drive Business Value
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
November 4, 2015
How Whole Foods Market Aligns Core Values with Social Media
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
August 26, 2015
How to Deepen the Connection with Your Customers Through Social Listening
How Frog’s Leap Winery stays true to their brand by listening on social media to determine what content to post and how to deepen the connection to their customer.
August 19, 2015
A How To Guide in Influencer Marketing
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.
March 5, 2015