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Sales Leadership

Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.

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Content for Sales

Rick Short is Long on Social Media Marketing Success

This podcast interview is with Rick Short, Marketing Communications Director at Indium Corp. The interview is an excerpt from my forthcoming social media marketing book and covers the history and success of Indium’s social media marketing strategy. Indium is a 75 year old manufacturer of electronics assembly materials. Rick has been there 25 years and […]

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