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LinkedIn Training

#YourBrandSucks

If your LinkedIn profile reads like a resume, #YourBrandSucks. Mario Martinez Jr. will help you save your personal brand with brand awareness consulting!

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Digital Selling Modern Marketing Engine Podcast

How Dark Social is a Social Marketer’s Blind Spot

Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This “undercover” traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.

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Content for Sales Modern Marketing Engine Podcast

How The Content Loop Drives Results at Teach For America

Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.

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Modern Marketing Engine Podcast Sales Leadership

Betting and Winning on Social at MGM Resorts International

Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.

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Blog Post Content for Sales

4 Reasons Employee Advocacy is Easier for Millennials

Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.

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Sales Leadership

3 Ways to Effectively Use Social Media for Marketing

When major brands like Humana, NASA and Walmart were asked what’s working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business’s social media marketing.

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Content for Sales

Digital Marketing How to Succeed at Failure

We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I created a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

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Content for Sales Modern Marketing Engine Podcast

LinkedIn 8 Content Marketing Tips

If you’re not signing into LinkedIn several times a week, you’re missing out on networking. If you’re a job seeker you should sign in every day to network and check the job listings. If you are invisible digitally, you don’t exist. LinkedIn gives you a powerful digital presence. You can create meaningful content to tell your story 24/7 on LinkedIn.

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Sales Leadership

Social Media Marketing: The Good, Bad and Ugly

After giving a presentation I like to chat with people about it to get feedback on what resonated with them. Not surprisingly, the topic, which almost always bubbles to the top, is blogging. I’m convinced that blogging has risen to the top of B2B marketer’s fears right up there with fear of public speaking and fear of heights. I continually hear about the fear of people leaving negative comments, or bloggers writing poorly, or not having anything to say, blah, blah, blah! I suggest their biggest fear is getting started! Business blogging is like jumping into a pool of cold water. It may take some getting used to, but once you acclimate and build momentum you’ll wish you had started five years ago like Indium Corp.

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Content for Sales

Measuring Results in Social Media Marketing

Tracking the reach of your content in social media is just a part of the measuring results secret sauce. You also need to gain insights so you can measure your progress and take action. A metaphor comes to mind. Social media marketing is like flying an airplane. The sophisticated cockpit constantly calculates the extent to which the plan has shifted from its course route and makes the necessary adjustment to get the plane back on its course. In social media marketing, you must similarly be tracking and interpreting in order to know when and how much you must adjust your content strategy and your tactics to stay on course.