7 Actions to Convert Random Social Selling Activities to Digital Selling
Are your sellers committing random acts on social media? Learn the 7 social selling activities that turn random actions into effective prospecting techniques.
January 7, 2020
What You Need to Know About LinkedIn Hashtags
Hashtags aren’t just for Twitter and Instagram. The new LinkedIn Hashtag Communities are a useful addition to your LinkedIn social selling strategy.
September 3, 2019
3 Digital Sales Strategies Exposed By The State of Digital Selling Report, with Kurt Shaver, Episode #120
Ready to learn the 3 digital sales strategies exposed in the State of Digital Selling Report? Don’t miss this episode with Kurt Shaver.
July 11, 2019
Customer Interaction – Engage with Customers on These Social Media Platforms
Unsure which social media platforms you should use to engage with customers? Mario Martinez, Jr. and Viveka von Rosen share considerations to help you decide.
June 21, 2019
The State of Digital Selling with LinkedIn
Are you using LinkedIn in your digital selling strategy? Listen to the episode to learn ways to effectively implement LinkedIn strategy with Kurt Shaver.
June 19, 2019
A Guide For The Modern Marketer’s Go To Market Strategy
In this podcast with Utpal Bhatt, you’ll learn how to develop your go to market strategy according to the type of category your business is in.
May 22, 2019
Use Sales Engagement To Break Through The Noise, with Mark Kosoglow, Episode #113
Join guest Mark Kosoglow to learn what sales engagement is, why Omnichannel is vital, why more activity does NOT equal more results, how to personalize your sales conversations the right way, and more!
May 16, 2019
A Modern Approach To Sales Alignment & Marketing In Manufacturing
Learn how marketing and sales alignment contribute to greater customer reach in manufacturing with Carl Howe and Dr. Wes Martz.
May 15, 2019
We Only Need Great Content Marketing
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
May 8, 2019
Implementing The PVC Sales Methodology For LinkedIn Social Selling, Episode #111
If you want to perfect your LinkedIn Social Selling skills, you need the PVC methodology, only from Vengreso. Listen to this episode to learn how it works!
April 30, 2019
5 Sales Coaching Tips Every Sales Leader Must Know About Social Selling on LinkedIn
Sales leaders are challenged with how to do sales coaching on social media platforms they’ve never used. Listen as Mario Martinez, Jr. shares sales coaching advice for social selling on LinkedIn. Discover 5 key takeaways.
April 25, 2019
How To Maximize Modern Sales Effectiveness And Productivity, with Mat Singer, Episode #110
If you need to learn how to maximize sales effectiveness across your entire organization, Mat Singer is on the podcast to help you do that. Listen now!
April 23, 2019
How Brands Break Through To Audiences With Video
If you want to leverage your B2B marketing to greater effectives, you need to do it with video.This episode with Sara Larsen tells you how.
April 10, 2019
Brand Marketing is the New Demand Generation
Brand marketing is quickly becoming more important than product marketing. Armen Najarian, CMO at Agari explains how he’s taken his company to the next level.
March 20, 2019
Understand The B2B Buyer Journey To Create More Conversations, with Scott Collins, Episode #104
The B2B buyer’s journey is something sales professionals MUST understand because of the impact of digital. Listen to Scott Collins explian, on this episode.
March 7, 2019
The Secrets Behind The Success Of The World’s Largest Digital Sales Training Company, Episode #100
The world’s largest digital sales training company is now verified. It’s Vengreso! Join Mario Martinez Jr for this episode with the entire Vengreso leadership team.
February 7, 2019
The Impact Of One Word In Customer Conversations
Erik Peterson shares how one simple change in wording can make your customer conversations more effective, leading to more conversions.
January 30, 2019
Your LinkedIn Banner – Don’t Miss This Branding Opportunity
The LinkedIn Banner is an often overlooked opportunity to highlight your personal brand. Along with your profile photo, it’s the first thing your audience will see, so it needs to be appealing, compelling, and informative. But with LinkedIn changing their layout, and having the desktop profile design different from mobile, creating the perfect banner was always a challenge—until now.
January 21, 2019
Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #96
Marketing sales alignment is good. Marketing and sales orchestration is better. Justin Shriber explains the concept and tells you how to get started, on this episode.
December 20, 2018
Are You Closing Sales Or Opening Relationships? with Adam Markel, Episode #94
We all want to be closing sales to a greater degree. What we don’t recognize is that it happens by opening relationships. Adam Markel shares on this episode.
December 6, 2018
A 3 Step Plan To Create A Video Strategy That Gets Results
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
December 5, 2018
How to Get Started with Artificial Intelligence in Content Marketing
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
November 28, 2018
How To Get More Sales Wins By Making Your Buyers C.R.I.N.G.E., with Douglas Vigliotti Episode #91
We all want more sales wins, and my guest on this episode of #SellingWithSocial is going to break down a simple framework that will help us get them. Doug Vigliotti is a writer, speaker, podcast host, and consultant. He’s the bestselling author
November 15, 2018
To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90
My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.
November 8, 2018
How to Position High Level Employees as Trusted Thought Leaders
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
November 7, 2018
4 Social Selling Myths
There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions.
November 5, 2018
Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.
October 31, 2018
Helping Customers Win More through Highly Personalized Account Based Marketing
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
October 24, 2018
3 Common Challenges in Social Media Marketing
Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.
December 12, 2010
B2B Buzz Marketing with Paul Dunay
Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.
February 5, 2010
Developing a Social Media Marketing Strategy
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.
November 1, 2009
The Risk Factors in Social Media Marketing
This blog post is an excerpt from my forthcoming book on social media marketing…This chapter discusses the risk factors in social media marketing. The book’s version
August 23, 2008