Stephanie Stahl podcast interview on great content marketing
Bernie Borges

We Only Need Great Content Marketing

Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.

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LinkedIn Banner Template Vengreso
Stan Robinson

Your LinkedIn Banner – Don’t Miss This Branding Opportunity

The LinkedIn Banner is an often overlooked opportunity to highlight your personal brand. Along with your profile photo, it’s the first thing your audience will see, so it needs to be appealing, compelling, and informative. But with LinkedIn changing their layout, and having the desktop profile design different from mobile, creating the perfect banner was always a challenge—until now.

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Amy Franko modern sales
Mario Martinez Jr.

To Achieve Modern Sales Success You Have To Become A Modern Seller, with Amy Franko, Episode #90

My guest on this episode of #SellingWithSocial is Amy Franko, champion of modern sales. As a sales leader, Amy built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then pivoted 180° into entrepreneurship, launching a training firm – Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

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How to Position High Level Employees as Trusted Thought Leaders
Bernie Borges

How to Position High Level Employees as Trusted Thought Leaders

The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.

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4 Social Selling Myths
Stan Robinson

4 Social Selling Myths

There are many social selling myths. Understanding the meaning of social selling in the context of the sales process can clarify some misconceptions.

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Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89
Mario Martinez Jr.

Using Predictive Intelligence To Increase Sales Revenue, with Christine Zmuda, Episode #89

Predictive Intelligence is changing the way marketing and sales professionals get results. In short – it allows us to give individual prospects or customers experiences that are unique to them and fit where they are in the sales process. It does so by utilizing data from all web-based channels: email, mobile, social, and even a call center. Best of all, predictive intelligence is proven to drive key business results.To speak with me about this issue I invited my friend Christine Zmuda to be my guest on this episode of #SellingWithSocial.

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stressed social media marketing manager
Mario Martinez Jr.

3 Common Challenges in Social Media Marketing

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.

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B2B Buzz Marketing with Paul Dunay

Paul and his colleagues at Avaya defined the mission of all the social marketing to be: Powerful, Authentic, Personal Interaction. They defined several objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started doing many tactics on the social web, the decided to consolidate their strategy across four platforms: The Avaya corporate blog, customer forum, a few TW profiles and the Avaya Facebook Fan page.

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Developing a Social Media Marketing Strategy

One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.

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