Jun 14, 2021
4 Ways to Master Your Sales Etiquette on Social Media
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s hopefully a big part of...
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Jul 08, 2016
The Difference Between Following and Stalking in Sales
A proper following strategy is especially useful if the person you want to reach is conducting research about your offerings. The insights you gain by following her - not stalking...
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Dec 12, 2010
3 Common Challenges in Social Media Marketing
Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media...
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Aug 27, 2010
Social Networking for Job Seekers
Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset...
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Apr 11, 2010
Inbound Marketing Is All About Leverage
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in...
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Nov 01, 2009
Developing a Social Media Marketing Strategy
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don't! They need a social media marketing strategy. These web...
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