Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities,...
Let’s face it, selling has always been about developing trust so buyers would purchase your product, service or solution. But as the world and your buyers have embraced the digital age, how do you develop that trust If you and your sales team aren’t leveraging...
A proper following strategy is especially useful if the person you want to reach is conducting research about your offerings. The insights you gain by following her - not stalking her - will help you to secure a conversation with her. ...
Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension....
Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an...
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse...
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don't! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges'...