4 Ways to Master Your Sales Etiquette on Social Media
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
June 14, 2021
The Difference Between Following and Stalking in Sales
A proper following strategy is especially useful if the person you want to reach is conducting research about your offerings. The insights you gain by following her – not stalking her – will help you to secure a conversation with her.
July 8, 2016
3 Common Challenges in Social Media Marketing
Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.
December 12, 2010
Social Networking for Job Seekers
Bernie Borges recently presented a seminar for job seekers. He presented five strategies for social networking that can turbo charge a job search. The five strategies are: Acquire the Mindset of a Triathlete, Basic Social Networking Best Practices, Social Networking Like the Pros, Become an Entrepreneur and Good Enough Isn’t. Bernie’s slide presentation is available for download.
August 27, 2010
Inbound Marketing Is All About Leverage
Inbound marketing allows a company to leverage content assets online to produce connections with people who have interest in your company’s products. Ignoring this leverage opportunity is very risky in a marketing economy where established competitors can surpass you with inbound marketing strategies quickly. Worse yet, newer nimble and inbound marketing savvy competitors can come out of seemingly nowhere and eat your lunch.
April 11, 2010
Developing a Social Media Marketing Strategy
One of the most common mistakes marketers make is thinking they need a Twitter or Facebook or LinkedIn strategy. They don’t! They need a social media marketing strategy. These web platforms become part of the execution strategy. This blog post is excerpted from Bernie Borges’ book Marketing 2.0, to offer marketers advice on how to develop a social media marketing strategy.
November 1, 2009