Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s hopefully a big part of your professional life as well. Incorporating social media into the workplace has brought many opportunities,...
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Watch our 45-minute on-demand training webcast. Bernie Borges and David J.P. Fisher will show you how to apply offense and defense strategies to maximize your social selling profile, guide you through daily activities, and increase your overall social selling success....
Read MoreYour buyer is trying to find a product or service to address a business issue. If you can insert yourself into his or her journey, you will build influence. And, influence opens doors to sales conversations. And, isn't that what you want?...
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Let’s face it, selling has always been about developing trust so buyers would purchase your product, service or solution. But as the world and your buyers have embraced the digital age, how do you develop that trust If you and your sales team aren’t leveraging...
Read MoreA proper following strategy is especially useful if the person you want to reach is conducting research about your offerings. The insights you gain by following her - not stalking her - will help you to secure a conversation with her. ...
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The question to ask is not if social selling is legit? The question to ask is are you ready for it? Not all organizations are ready for social selling. It requires a social business culture that starts in the C-Suite to embrace social selling. If...
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Why do you spend the time to maintain a Twitter account for your business? If you have fallen into or been tempted by the “everyone else is doing it” reasoning, I would contend that there is at least a little validity to that. When we are...
Read MoreI pinched myself when I was recently invited by the Tampa Bay Lightning to be the Social Captain for a game. The opportunity for me to combine my love of hockey and my favorite NHL team with social media is up there with a day...
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On June 1st, BizJournal in cooperation with Spark Business from Capital One launched a national competition called Social Madness. This contest is indeed social madness in every sense. Frankly, a contest that promotes a 5 year old mindset is very disappointing. At best it's outdated...
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The "rising tide affect" phenomenon occurs when people encounter your brand in more than one social channel and "touch" your brand in a desirable action. The actual social channel responsible for the desired action is usually not measurable. Consider that most buyers/consumers may experience your...
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