Not sure what to believe when it comes to sales leadership advice about modern selling? Vengreso’s Kurt Shaver and NASP’s Rod Hairston explore some of the common doubts and questions that may be holding you back.
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should. The true cost of most marketing activities is the cost per (fill in […]