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Modern Marketing Engine Podcast Sales Leadership

Ted Coiné – A World Gone Social

“Social Media Power Influencer” Ted Coiné explains the many ways in which businesses must remain nimble and adapt to social business, or risk their own extinction.

On this episode, I’m joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author of “A World Gone Social: How Companies Must Adapt to Survive.”

On This Episode You’ll Discover:

  • Why brands should think about “going social”
  • Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years
  • The difference between being a B2B and B2C social business
  • Why B2B companies should be using social to source top talent
  • The importance of trusting your employees to build their own personal brands
  • Examples of a big brands that turned bad customer service into great publicity (and one that totally flubbed it)
  • Why companies unwilling to embrace social business are destined for extinction
  • Why being nimble is vital to success
  • “Culture is everything”

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.