Take Advantage of These Influencer Marketing Tips in 2016
Influencer Marketing Tips for 2016
Most people are influenced by what other people say more than by what brands are communicating through a brand’s channels. Brands can be successful by providing influencer marketing tips and reaching out to industry thought leaders, experts and other people who reach your audience. As this Inc. article explains through B2C examples, there are many opportunities for brands across all industries, including B2B companies, to engage with influencers.
The key to an effective influencer marketing strategy is that it is authentic and mutually beneficial to both the brand and the influencer. We heard that loud and clear in our video interviews with Traackr at Content Marketing World.
Every industry has people who others follow, admire, read about, or listen too. To discover influencers in your niche, you can ask your employees, conduct research or use influencer engagement technology to find, follow and build a relationship with them. As your influencer plan unfolds, be sure to reach out with the influencer’s benefit in mind, or you’ll risk being shunned by them. Influencers don’t want to be made to feel like they are being used solely for the benefit of the brand. They want a mutually fruitful relationship with brands that align with their own brand.
Check out our Influencer Marketing FAQs. We answer the top 4 questions our customers ask about influencer marketing.