Tips for Developing Your Visual Content Strategy
Create more shareable content by implementing an effective visual content strategy.
We all know effective imagery not only keeps eyeballs on your content, but visual content makes it more shareable and memorable. Visual stimulus engages our brains, communicates more and faster and results in better information retention. Awesome, right? Okay, what next?
Make visual storytelling part of your content strategy.
Make sure there are visual elements to every piece of content you develop, from blog posts to white papers – nothing should be text-only.
Build a repository of visual collateral.
Create a shared folder or a something everyone can access and make that the place where all the visual goodies are stored. This becomes the go-to spot when you need graphics. Start with logos, head shots, screenshots.
Create images in the sizes you need most.
Think social media and anywhere else you present and promote. Make it easy to share.
Extract from content you have already developed.
Struggling to build your image collection? Start with what you already have. Grab one nugget of information and create a visual around it. It can be a statistic, quote, a slide from a presentation – anything that encapsulates a message. These become great shareable snapshots.
Read more about organizing and utilizing visuals your content strategy at www.prnewswire.com.