Top 5 Reasons Why the Hubspot Viral Video Rocks!
When Mike Volpe of Hubspot first mentioned on Twitter and on Hubspot TV that they were producing a “viral video” I couldn’t help but wonder: “What to do you mean Mike? A video is considered viral only after it goes viral. The people decided if it’s viral. You can’t just call it a viral video until it goes viral.”
I guess Mike has a crystal ball. Here are the top five reasons why the Hubspot viral video rocks!
5) The people in the video are real Hubspot employees. There is not one paid actor in the video. The whole production was done in-house. It’s authentic, not Hollywood.
4) It’s hilarious. When the team popped up from their desks to play instruments to accompany the lead singer, I laughed. Come to think of it, I laughed through most of the video. Humor is always one of the best characteristics of a viral video.
3) The Hubspot team did a great job spreading the word about the upcoming video through Twitter, their blog, Hubspot TV and webinars for weeks prior to the event. They created anticipation for the video. When they launched it on the 8th, they likewise spread the word through online chatter.
2) The video has intensity to it. In the opening scene when the boss (Mike Volpe) slams down a command to the cold caller, the mood is set for the video. Throughout the rest of the video the intensity and the action is high. I can really feel the frustration from the lead character in the video. She is passionate about her disdain for cold calling and her desire for inbound marketing leads.
1) It speaks truth. The message focuses on bringing leads to the sales team using SEO, SEM, blogs, Twitter, RSS enabled content and other forms of great content on the social web. This is the absolute truth!
One more reason this video rocks. It ranks #1 in YouTube for the keyword “marketing.”
I guess Mike Volpe knew all along this video would go viral. I suppose the sales staff at Hubspot is pretty busy handling all the new sales leads. Way to go Hubspot!