Top Reasons I Follow Back on Twitter
Let’s face it, the Twitterverse is made up of individuals and brands. While the branded Twitter accounts are staffed by people, the persona of each Twitter account is either an individual or a company or a brand. For example, General Motors has a branded Twitter account, and they also have product branded Twitter accounts.
Like you I receive new Twitter followers every day. When I plow through them, I usually make my decision to follow back (or not) in under 5 seconds. Here are the criteria I use to make my quick decision. I should point out that these are my criteria. I don’t suggest for a minute that these criteria should be yours. To each his or her own on follow back decision criteria.
I should also point out that my Twitter persona is mostly about marketing. I do very little personal tweeting. When I do it’s usually on the weekend when I may be watching a ballgame or something otherwise leisure related or an occasional random thought.
Why I Follow Back an Individual
Your Twitter account is visually appealing to me. You have more than one photo or you have a creative custom design that is unique. And, you look like an interesting or fun person I would want to meet in person. Age, gender or ethnicity do not affect my impression.
Your most recent tweet was recent (in the last 24 hours). People who don’t tweet daily are not of interest to me. Remember, these are my criteria. You may not share my follow back criteria.
Your tweets are relevant, interesting and they contain links to interesting content. Your tweets will somehow add value to me.
Your profile has a link to your blog or website. If you get my attention and I want to know more about you, you make it easy.
Your profile bio is descriptive. It paints a picture for me about who you are what you care about. It’s uniquely about you.
I get the impression (quickly) that if I met you at a dinner party, I would want to have a conversation with you.
You RT others and reply to others. The absence of either RTs or @ replies immediately tells me you’re using Twitter for one way communication.
You may use hashtags, though sparingly. This tells me you participate in Twitter conversations. This isn’t a huge factor, but I notice it.
Your follower to following ratio is greater than 1. For newer accounts (less than 1000 followers) I’m flexible on this if all other factors are compelling.
A scan of your Twitter home page generally communicates that you use Twitter conversationally, not as a promotional megaphone.
A sample individual Twitter account I like from @AmyMengel:
Why I Follow Back a Brand
The Twitter account design clearly communicates a message about the brand. Whether it’s a logo or other graphics, I get a quick understanding of the brand’s main message and persona.
The profile description clearly communicates the brand’s message and purpose. It contains a link to the website or blog where I can learn more about the brand.
When skimming the Twitter home page I see interesting content with links to more content. The tweets and links inform me, educate me or entertain me in some way.
If the brand offers promotional tweets, they are done tastefully, professionally and in a way that adds value.
The Twitter account is very transparent. You don’t B.S. me. You demonstrate interest in your followers.
You tweet with a human voice. If you’re a brand and you sound like a non-human, I’m not interested.
You engage your followers with @ replies and RTs.
If you get criticism you respond to it openly and swiftly.
You tweet daily.
A sample brand Twitter account I like: @Teddy’s Pride
Do you have other criteria you use when deciding to follow back individuals and brands? Share them below…