Two New Improvements to Google Search Results Pages
Throughout my years of doing search engine optimization (SEO), I’ve often been asked by clients, how does your inbound marketing agency keep up with all the changes from Google? The answer of course is, we don’t have a choice.
Here’s an update from Google I’m pleased to cover. It’s a good example of how Google is making search results more relevant. And, if you read between the lines Google is helping the long tail searcher get better results.
There are two new improvements to Google’s search results.
More Useful Related Searches
If you search for “psa” the search results now will offer results which pertain to more than one meaning of “psa.” One common meaning is prostate-specific antigen (PSA). Another meaning is Plano Sports Authority. Another meaning is Professional Sports Authenticator. What if you are a software developer of professional services automation, or PSA software? At the bottom of the page, Google offers suggestions for other meanings of PSA, which includes professional services automation. Google is using “intent based logic” in their algorithm to give the searcher options in the search results.
But, what is Google really doing? …
Google knows that people use longer search phrases. Of course, we call this long-tail search phrases. Google now provides longer snippets of descriptions displaying all the words in the search. For example I searched “how information technology directors use social networking in business” and below is the first result showing a longer description:
Notice that the description is longer than what we’ve seen in the past. Google is clearly accommodating long-tail searches.
I’m pleased to see this improvement. It helps us educate our clients on the value of long-tail keyword search optimization.