116_Therese_Lockemy

Using Social to Create Experiences That Tie to Business Goals at Johns Hopkins Medicine

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I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast.

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Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six academic and community hospitals and 39 outpatient hospitals. In this episode, Therese explains how she leads a social media command center to create richer customer experiences that tie back to their six strategic priorities.

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On this episode you’ll discover:

  • How Johns Hopkins Medicine anchors its social strategy in business goals and how they have six strategic priorities tied to the mission of JHM.
  • That the social media command center at Johns Hopkins Medicine is entirely virtual and helps to bring everything together in a world of so many disparate tools.
  • How the social media command center helps to:
    • Monitor conversations and understand if media relations needs to get involved.
    • Inform and influence by feeding it to leadership.
    • Monitor and respond to any complaints to turn negative sentiment into positive, respond to students and respond to the public.
    • Monitor and elevate their content by looking at Google trends.
    • Monitor positive comments and inform the doctor mentioned and their department head.
    • Publish content to social channels, tag the content for reporting and send to feeds of relevant Johns Hopkins experts.
  •  That the Internet Marketing team at Johns Hopkins Medicine consists of 4 people and how they use a social media request form to submit content.

116_Publish and Engage“Find ways to continue to elevate what your team’s doing in social to embed social into the fiber of your organization.” @tlockemyTweet: Tweet This

Featured On This Episode:

There are TWO WAYS you can listen to this podcast with Therese Lockemy.

You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.

P.S. Our next podcast features Nick Weber, Global Social Media Strategy Lead at Monsanto.Subscribe to our podcast to stay current on new episodes delivered to your inbox every Friday!

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