Using Twitter for Sales Prospecting 101
Are you using Twitter in your social selling strategy? IBM reports that 75% of decision makers are using social media to help make their purchasing decisions. So why not use Twitter to make sure you are part of that decision?
Twitter is a wonderful tool for sales prospecting, networking, and connecting. It allows you to interact in a quick and easy way, without coming off too “salesy.” The only problem is that it’s noisy – and I mean really noisy. If you follow 300 people on Twitter, the chances of you seeing everything is slim to none. So how can you break through the noise to listen to your prospects and customers? The answer lies with TWITTER LISTS!
I use lists to focus my time on Twitter. Instead of signing in and going to a news feed that is moving a new tweet every second or so, I go to my Twitter Lists.
So What’s a Twitter List?
According to Twitter, “A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of tweets from only the users on that list”. In other words, you get to filter your newsfeed and organize your activity by grouping people into a list. It silences all other users except the ones in your lists, and neatly puts them into one stream. To sum it up, here are a few points:
- Lists can be public or private
- You can add people to as many lists as you like
- You can subscribe to other users’ (public) lists
- Other Twitter users can subscribe to your lists
- You don’t have to follow someone to add them to a list
Public or Private?
There are two kinds of lists – public and private. Private Twitter lists are for your eyes only, and will not notify the people added to the list. Public Twitter lists are the same idea, but the people that you add to them can see that you have “listed” them in a group. It can be flattering, like “Top Sales Bloggers” or something more generic like “People Who Retweet Me.” For the point of this article, we will be talking about private Twitter lists.
How Does this Help Me Prospect on Twitter?
You can use Twitter to prospect by creating 3 private lists:
Add all of your clients to one list. That way you can make sure that you are always staying current on what they post. By creating this list you can easily share articles, retweet, interact with them, and add value to your relationship. Having a Client Twitter List will keep you better informed of your clients activities, and help you engage with the posts that really matter. Most importantly, remember to share their posts and interact with them. Which means favorite someones tweets, and replying with a comment or question.
Add all of your prospects to one list so you can easily interact with them. Look for what they are tweeting about. Are they pushing out their own blogs? If yes, retweet them and add a comment to that retweet. Also be sure to send them content that is relevant and useful to them. You can also use the list to gain valuable information about your prospects so you can further your relationship with them.
Add all of your competitors to one list. Having a Competitors List gives you a place to see exactly what your competitors are doing. It gives you an opportunity to spy on them and see what’s working for them on Twitter, without them even realizing it.
How do you make a Twitter List?
In case you haven’t made one before, here is a quick video my friend Sabra Rubinstein made, which might help you:
Feel free to comment on how you use Twitter Lists and let me know if you found this article helpful!
Special thanks to Sabra Rubinstein who authored this article! Sabra oversees the marketing program at Alice Heiman LLC, including creating all of the graphics on Alice’s blog and social media sites. An avid reader and constant learner, she loves exploring and discovering new trends and tools within the marketing and social media world.