Why would you even follow a company in the first place? That’s a good question. And one I’m happy to answer.Keep tabs on prospect-rich companies using #linkedIn for information that starts conversations and opens doors. Click To Tweet
If you’re in B2B sales, information is your greatest asset. So keeping tabs on prospect-rich companies, along with competitors, provides you with a steady stream of information you can use to start conversations and open doors.
The type of information that is most often shared can include:
- New product launches
- Announcements of new executives
- Media mentions or major awards
It’s that simple.
Staying with the theme of simplicity, this is probably going to be the shortest video I will ever record. It’s 28 seconds long and shows you how to quickly find and follow companies