[Video] Follow companies on LinkedIn

Why would you even follow a company in the first place? That’s a good question. And one I’m happy to answer.

Keep tabs on prospect-rich companies using #linkedIn for information that starts conversations and opens doors. Click To Tweet

If you’re in B2B sales, information is your greatest asset. So keeping tabs on prospect-rich companies, along with competitors, provides you with a steady stream of information you can use to start conversations and open doors.

The type of information that is most often shared can include:

  • New product launches
  • Announcements of new executives
  • Media mentions or major awards

It’s that simple.

Staying with the theme of simplicity, this is probably going to be the shortest video I will ever record. It’s 28 seconds long and shows you how to quickly find and follow companies

1 thought on “[Video] Follow companies on LinkedIn”

  1. Great tip! I just forwarded to my sales team and know if will help them keep tabs on their top 20 accounts and determine who’s a fit for our prospecting automation app.

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