One of the best ways to build on a sales relationship is to periodically reach out to prospects and clients. If you are really organized (and you still live in the 1970s) you can have your rolodex handy and take some time out of each day to call a set number of contacts with a random hello.
Or you can use LinkedIn’s Keep in Touch feature and actually find good reasons to reconnect and stay top of mind.Use LinkedIn's Keep in Touch feature and actually find good reasons to reconnect and stay top of mind. #linkedin Click To Tweet
The trigger events that appear include:
- Mentions in the news
- A work anniversary
This video shows you not only how to use the feature, but also how to use it better than just about everybody else!
If you found this video helpful and you’d like to see more, check out my Social Selling Quick Reference Cards. They combine the tips you need along with video explainers on how to execute.