When it comes to prospecting on LinkedIn you can be active or passive. To be actively prospecting you are searching out potential new clients using some of the techniques I’ve described in previous posts:
- LinkedIn’s secret search functionality helps you find more prospects
- Using LinkedIn’s Advanced Search as an auto lead generation tool
- Using LinkedIn to Research Your Prospects
- The secret hack to message anyone on LinkedIn
The other way to prospect is to post original content that catches the eye of potential clients and compels them to reach out to you. You can do this with either short form updates that are targeted and meaningful or by using LinkedIn’s blogging platform.
This is another short video. 43 seconds of pure inspiration. Watch it and then go and post an update to LinkedIn.