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Sales Training

[Video] Why you should follow companies

A big part of social selling involves listening for trigger events. But if you aren’t following companies it’s very easy to miss vital information and insights that may lead you to initiate a new sales cycle or advance an existing one.

Such events may include:

  • Promotions and New Executives
  • Product News
  • Mergers and Acquisitions

This is probably the shortest video of the series. Clocking in at a mere 29 seconds, it’s going to show you how to follow a company so updates appear in your LinkedIn timeline.

If you found this video helpful and you’d like to see more, check out my Social Selling Quick Reference Cards. They combine the tips you need along with video explainers on how to execute.

By Kurt Shaver

Kurt Shaver is a co-founder and Chief Sales Officer of Vengreso. Kurt is an expert at getting sales teams to adopt new sales tools and techniques. Through a successful career in technology sales, Kurt learned what it takes to reach B2B decision makers. As a VP of Sales for a global software company, Kurt was the executive sponsor of a Salesforce.com rollout. That’s how he learned what it takes to get salespeople to adopt new tools and techniques. That knowledge led to him launch his own Salesforce consulting business in 2008. When LinkedIn went public in 2011, Kurt recognized that LinkedIn would be the next great sales technology and that it would require expert training. He pivoted his business and now has over 10,000 hours of experience training corporate sales teams like CenturyLink, Ericsson, and TelePacific Communications. Kurt is the creator of the Social Selling Boot Camp and is a member of the National Speakers Association. He frequently speaks at corporate sales meetings and conferences like Dreamforce, Sales 2.0, and LinkedIn’s Sales Connect.

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