Web Marketing Best Practices & Trends Podcast Episode 2
In the second episode of the TBTF web marketing strategies seminar I cover pay-per-click (PPC) advertising best practices.
This episode covers the most common mistakes to avoid and best practices you need to know to create paid search engine marketing (advertising) campaigns which can be tracked and measured for optimum results.
What You Will Learn:
- Bid rate analysis
- Campaign set up
- Ad design
- Landing page guidelines
- Reporting & Metrics
- Website analytics
- Visitor converstion strategies