Web Marketing Best Practices & Trends Podcast Episode 2 - Find and Convert

Web Marketing Best Practices & Trends Podcast Episode 2

Start with episode #1: http://www.findandconvert.com/blog/2007/08/web-marketing-best-practices-trends-podcast-episode-1/

In the second episode of the TBTF web marketing strategies seminar I cover pay-per-click (PPC) advertising best practices.

This episode covers the most common mistakes to avoid and best practices you need to know to create paid search engine marketing (advertising) campaigns which can be tracked and measured for optimum results.

What You Will Learn:

  • Bid rate analysis
  • Campaign set up
  • Ad design
  • Landing page guidelines
  • Reporting & Metrics
  • Website analytics
  • Visitor converstion strategies

 

Bernie Borges

Bernie Borges is Co-founder and Chief Customer Officer of Vengreso, the leader in digital sales transformation. He's also the host of the award-winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a speaker and voice over talent. He has a passion for aligning marketing, sales, and customer success for great customer outcomes and sustained revenue results. Bernie is a fitness buff and enjoys kayaking with his family in Tampa Bay.

Comments
  • This may not be the most beneficial place to inquire about this, but I’m looking for a pest management provider inside the pittsburgh region and have no way to find out who is the best. I located this company which is really close to me and wanted to see if anyone has any critiques on them. Spectrum Pest Control, 3058 West Liberty Avenue, Dormont, PA 15216 – (412) 446-2802

Leave a Comment

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.

I agree to these terms.

[ { id: 'ef9692f2-4b0e-4399-b54b-ce7f3a419808', stepName: 'Step 1' }, { id: '9bed252a-070b-4a4c-9ae7-059fb97cd8c9', stepName: 'Step 2', hiddenLogicFields: ['email','firstname','lastname','company']
[ { id: 'ef9692f2-4b0e-4399-b54b-ce7f3a419808', stepName: 'Step 1' }, { id: '9bed252a-070b-4a4c-9ae7-059fb97cd8c9', stepName: 'Step 2', hiddenLogicFields: ['email','firstname','lastname','company']
['email','firstname','lastname','company', 'number_of_sales_reps_in_your_company','department']
['email','firstname','lastname','company', 'number_of_sales_reps_in_your_company','department']
[type='email']
[type='email']
[ { id: '47e148bd-91c3-4a6d-a85f-8206581c90e7', stepName: 'Step 1' }, { id: 'c6993f33-21af-47fb-8f16-f3ef63c43dd2', stepName: 'Step 2', hiddenLogicFields: [ 'email']
[ { id: '47e148bd-91c3-4a6d-a85f-8206581c90e7', stepName: 'Step 1' }, { id: 'c6993f33-21af-47fb-8f16-f3ef63c43dd2', stepName: 'Step 2', hiddenLogicFields: [ 'email']
[ 'email', 'firstname', 'lastname', 'department', 'market_segment']
[ 'email', 'firstname', 'lastname', 'department', 'market_segment']
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]
[multiple]
[multiple]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[disabled]
[required]
[required]
[if lte IE 8]
[if lte IE 8]