Your LinkedIn profile headline is an opportunity to grab the attention of your prospects and draw them to view your profile. Many sales reps miss this opportunity because by default, LinkedIn pulls in your current job title, which doesn’t hook anyone’s attention. Your potential client doesn’t care that you’re an Account Executive. Using your job title as your LinkedIn headline is me-focused and everything about your profile should be buyer-focused.
Sales leaders, sales reps, and marketers still need help creating the perfect buyer-centric profile as a LinkedIn user. Regardless of how many LinkedIn profile transformations we perform, we always receive remarkably similar questions when it comes to creating a LinkedIn profile headline:
- What are the key elements?
- How can I communicate instant value?
- Can you provide any tips?
Look no further! Here, we’ll provide a step-by-step approach to help you attract more LinkedIn connections and clients via your headline! Especially if you’re targeting B2B companies.
[clickToTweet tweet=”Do you know how to improve your #LinkedIn profile headline? #SocialSelling #Sales @M_3jr” quote=”Do you know how to improve your #LinkedIn profile headline? #SocialSelling #Sales @M_3jr”]
One of the most important parts of creating a buyer-centric LinkedIn profile focused on building trust is through a proper photo. According to a LinkedIn eye-tracking heat map study, your LinkedIn photo is the most looked at spot by viewers. What’s number two?
Naturally, eyes drift from your photo to your headline. So how do you enhance your LinkedIn headline to entice your potential buyer to click into your profile?
A Buyer-Centric Headline
The first lesson if you work on sales or marketing and want to use your LinkedIn profile as a lead magnet is:
Don’t Do ¡˥∀WɹON
Your competitors (the normal sales rep) simply use their current job title for their LinkedIn profile headline! And whenever they ask, we tell them, “#YourBrandSucks!”
Your potential buyers don’t care about your title. More importantly, they can be instantly turned off when they see “Sales Account Executive” or “Account Manager”, hurting your profile visibility. Why? They now see you as “just another salesperson trying to prospect.” Don’t let #YourBrandSuck!
Remember, if you’re happy in your current position, then your LinkedIn profile should not be constructed with resume writing. Instead, view it as a buyers’ resource page and then secondarily, as your personal branding page. Of course, after today, you won’t do ˥∀WɹON because you’ll understand that your objective with your LinkedIn headline is to showcase who and how you help in 220 characters or less. Additionally, if you can, try to include your company name in the headline as well. Further down, we’ll review some examples to reveal how these elements come together.
Your objective is to create an enticing profile that addresses the specific challenges of your potential buyer. This is a key element of our Ultimate Guide to LinkedIn Profiles for Sales Professionals. Your buyers are searching for solutions to their business problems. When your LinkedIn profile addresses their concerns, you’ll gain more appointments. But first, they have to click through to your profile.
Your headline allows you 220 characters to show your potential buyers how you’re going to help them. With a professional headshot and a buyer-centric headline that shows who you help and how you help, you’ll entice more visitors to your profile. This is one of the trigger events we cover in our online Selling with LinkedIn training. Watch this video to see why your LinkedIn profile is so important if you are in sales.
[vc_row][vc_column][vc_video link=” https://youtu.be/9DHnKq_2R8Q”][/vc_column][/vc_row]
Writing a LinkedIn Headline
Your headline should be an irresistible Call-to-Action that shows:
- Who you help
- How you solve their problems
[clickToTweet tweet=”Your #LinkedIn Profile Headline should show WHO you help & HOW you help! #SocialSelling #Sales @M_3jr” quote=”Your #LinkedIn Profile Headline should show WHO you help & HOW you help! #SocialSelling #Sales @M_3jr”]
Your goal is to get your potential buyers to click through and give your profile a fighting chance to create further engagement. Remember, you want to turn your profile into a machine for lead generation. So let’s create the best LinkedIn headlines now!
Elements of a Buyer-Centric LinkedIn Profile Headline
A buyer-centric LinkedIn profile headline contains:
- Power verb
- Relevant keywords for LinkedIn search optimization
- Identifies your target audience (Who you help)
- Communicates value (How you help)
- Your company website without the “www” (if there’s room)
Now, your potential buyers have the information they need to make a decision if they want to see more. Don’t forget, you only have 220 characters. Make sure you’re economical with your words and you completely understand what problem you solve for your targeted buyers.
LinkedIn Headline Examples for Sales Reps
Look at what other, “normal” sales reps are writing in their headline:
- Global Account Manager at Company ABC
- B2B Account Executive – West Coast at Company XYZ
- Internet Marketer
Now say it with me: “Don’t do ¡˥∀WɹON”
Here are some examples of some of the clients who have gone through our LinkedIn Profile Optimization and now have amazing great LinkedIn headlines:
- Delivering an Infrastructure Refresh Strategy so You Can Stay in Control of Your IT Lifecycle Management | Cisco Capital
- Supporting Enterprises in IT cost reductions & Licensing Optimization Support | Sales Director | NPIFinancial.com
- Helping Businesses Lower Indirect Spending Through Discounts with Our GPO Programs & Procurement Expertise | CenterPoint
- Providing Management Consulting to Accelerate IT Transformation for Leading Organizations | ThinkWGroup.com
- Empowering Sales Leaders, Reps and Small Businesses to Connect with Modern Buyers Through Social Selling | Vengreso
Now ask yourself do the above examples contain:
- Power verb:
- The Answer: Yes ✔
- Keywords for searches within LinkedIn and for Google
- The Answer: Yes ✔
- Identifies the Target Audience (Who they help)
- The Answer: Yes ✔
- Communicates Value (How they help)
- The Answer: Yes ✔
- If enough room – Displays the Company Website (without the “www”)
- The Answer: Yes ✔
Create Your New Headline
When writing your headline, not only on LinkedIn but in any social media platform, the best technique is to open a new Word document or Google doc and make a shortlist of words and phrases for each element (power verbs, keywords, who you help, and how you help). If you’re wondering what power verbs are, copywriters use persuasive verbs to trigger a response. Some examples are: deliver, help, advance, enhance, expand, and empower.
Next, create three different good LinkedIn headlines that fit the criteria above. Make sure to keep track of the 220-character limit! What we’ve found is that when you’re stuck on one, it’s best to start a new headline. This technique has helped many of our trainees find words or phrases they can cut or help them come up with a new way (and shorter way!) of saying something.
How to Update Your LinkedIn Headline
It’s easy to change your headline on LinkedIn. Chuck outlines these steps in the video too if you’d like a visual.
- Go to your LinkedIn profile.
- Click the “edit” pencil below your background image.
- Under your name, you’ll see a section to edit your headline.
- Delete what is currently there.
- Add your new Headline following the tips above.
- Hit Save.
Share with us a great LinkedIn Headline example! But don’t stop with your headline, your whole LinkedIn profile as a sales professional should attract buyers and start conversations with them, you should become a LinkedIn expert. Comment below your experience improving your headline!
Also, find out what you need to know to create the best first impression with your LinkedIn profile by downloading the Ultimate Guide to LinkedIn Profiles for Sales Professionals now!