Writing sales messages can be an uphill and challenging task at the best of times. Your phrases need to be catchy but informative. Alluring and exciting enough to keep the prospective client reading.
Writing sales material can also be repetitive and will often require typing the same sales pitch or connection request repeatedly. Tedious, time-consuming, and uninspiring work. But it doesn’t need to be if you use a text expander.
In this article, I will talk about what a text expander is, how and why to use it if you are in sales, and my take on the best expander out there.5 Benefits of Using a Text Expander in Sales Click To Tweet
What is a Text Expander?
Text expanders are add-on software apps, which insert text snippets, or other entries, in reaction to a keyboard shortcut you have created.
It isn’t as complicated as it sounds. All you are doing is substituting common phrases that you regularly use with a keyboard character sequence. Type the character sequence, and your chosen text snippet appears on the page.
As a sales professional, you probably have messages that you send out all the time. And what do you do? Copy + Paste every time you have to send that message. Such a waste of time!
You know too well the hassle of getting boilerplate content from documents scattered across multiple platforms—or, even worse, retyping the same standard pitch or intro text when sending out individual communications to prospects. That is where a text expander tool comes to the rescue.
How to Use a Text Expander
Once you have installed the text expansion app of your choice, you will need to link it to the writing software you are using. The text expansion software should prompt you through this. Once the software is connected, there will usually be a short demo offered on how it works. It’s advisable not to skip the demo, as not all text expanders work exactly the same.
The basic principles of use are common across most text expander apps. First, create a keyboard shortcut, preferably easy to remember and related to the text snippet you want to insert.
For example, if you wanted to insert the text snippet “contact us at…..”, you could create the shortcut “/co” related to it. Save the keyboard shortcut, and it will be forever linked to that specific text expander snippet.
Text expansion tool isn’t limited to inserting text snippets. A keyboard shortcut can also be created to insert the date, time, telephone number, e-mail address, website URL, and any other frequently used text. While creating your text snippets, the font, font size, and spacing can all be set up as needed. In addition, rich text, mark-up, placeholder, and sublime text can all be set into your snippets.
A paragraph can also be assigned to a keyboard shortcut, as can a form or table. Set up specific sales documentation, standard internal or external memos, and press releases. Assign contracts, lease, and sale agreements to the text expander.
There is no need to hunt for a frequently used image or logo in your files, then manually insert it. Instead, assign them to a keyboard shortcut too. Programmers can assign frequently used sublime text codes to shortcuts.
Benefits of Using a Text Expander Tool
Frankly, we do not see any negatives regarding text expander apps. But there are quite a lot of positives.
1. Saving time
Once your frequent text snippets are assigned to keyboard shortcuts, you will be amazed at how much time is saved using the text expander. No more typing out lengthy paragraphs or retyping the same old slogan.
Create your most used forms and templates once using formatted text, save them to your text expander, and never create them again. The time saved can be measured, and a summary of how many snippets were used over a period, as well as the time saved, can generally be found on your expander’s dashboard.
Spell check your original snippet, save it, and you never have to worry about the spelling again. You will always insert addresses, telephone numbers, e-mail, URLs, and other critical contact details correctly with the relevant keyboard shortcut. This is ideal if you have multiple users who can all log in to the text expander add-on when set in share mode.
Keep your company slogans, sales pitches, logos, and other trademarks uniform. Every company has standard marketing material, which can be misspelled or incorrectly presented if inserted manually on every occasion.
Create the correct standard using formatted text, assign it to a keyboard shortcut, and only that version will be used in your documents and presentation. Set your text expander so that it can be shared. Ensure that all relevant staff have access to the shared central text expansion software , and you will use only the official version of your company IP.
4. Text replacement
Need to edit or insert specific text snippets on several documents? This can be easily done with a text expander. Create the new text snippet, assign a keyboard shortcut , and insert the new text. Use text replacement to keep your sales material up to date with minimal effort and editing time.
5. Installed sales templates
Many text expander apps feature pre-installed sales templates. Use them as they are, or customize them with formatted text to suit your sales or business profile. Insert place holders where needed. More convenience, less time spent.If you or your team aren't using a text expander tool like #FlyMSG for your #prospecting messages, you're literally wasting time that could have been spent on closing more deals. Read this article to learn more. #salesenablement Click To Tweet
What is the Best Text Expander?
I’ve been using text expanders for years, but never found one that met all my needs or the needs of my sellers.
That is why we created our own sales productivity and sales messaging tool. It’s called FlyMSG. We built this specifically for sellers to help in several areas with the biggest one being increasing their productivity by typing less and selling more. However, near as large of a benefit is the ability to use this tool on any webpage whether your prospecting, filling in notes in your CRM or typing an email, this text expander software does it all.
FlyMSG is a free Chrome extension that helps marketers and sellers improve their productivity and efficiency by letting them expand pre-written communication templates and messages for use in their daily digital communication. Or as we like to say it: “Type less. Sell more.”
FlyMSG solves these three real-life problems:
- Allows sales and marketing professionals to write complete messages, emails, LinkedIn connection requests and more using only a short and simple shortcut (FlyCut), leaving more time to focus on the needs of the customer.
- Increases the reach of sellers in their sales pipeline, allowing them to focus more on selling and less on administrative tasks.
- Uses a centralized repository of each user’s best, templatized messages (FlyPlates), creating unity in each user’s overall messaging.
Unlike other text expander tools that only work with plain text, FlyMSG allows users to insert images and videos into their templates, as well as using rich-text format.
Check out this video to get a preview of FlyMSG. And don’t forget to add it to Chrome today.
What is the best FREE text expander tool out there for #sales people to use? Find out in this article by @M_3Jr! (P.S. It's also the best #textexpander tool loved by non-sales people.) #technology Click To Tweet
Other Text Expander Tools
There are many text expander apps available. Here are some popular ones:
Magical – Auto text expander
This software is highly rated and offers a variety of features, including rich-text editing, formatted text, custom tag grouping, team sharing, and clipboard variables. This software incorporates a lot of the features only found on pay-for apps.
Free auto text expander for Google Chrome
The name may be misleading, as this particular add-on is not a Google product, nor is it endorsed by them. However, the software is basic and will allow for most simple text expansion operations.
Apart from offering the usual features of a text expander, Text Blaze really delivers a variety of more complex editing functions. Programmable dates, repeated name insertion, formatted text, and key-click simulations make this software stand out among the free text expanders.
Get started today with the best Text Expander, FlyMSG, the only sales productivity tool that fills the needs of modern sellers.