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Why Social Business is Way Bigger than Social Media Marketing

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This podcast episode is a little different than previous shows. Normally, I interview a guest from a brand or an independent thought leader. In honor of episode 100, it’s just me, Bernie Borges, sharing my thoughts and insights on the topic of social business, and previewing some exciting news about Social Business Engine.

You’ll hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Tune in to find out where we’re headed with our Social Business Engine channel.

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On this episode you’ll discover:

  • The back story behind Social Business Engine and why I started it.
  • How I define social business and why my definition doesn’t include the word “marketing.”
  • Why social business is so much more than social media marketing.
  • How a social business understands that employees across the organization should contribute to brand excellence, through external and internal engagement.
  • With whom a social business practitioner seeks to forge new relationships and why.
  • Why employee advocacy is one of the biggest attributes of a social business.
  • Why the executives at your company don’t care how many Twitter followers you have.

“Social business is much more than just social media marketing.” @bernieborges
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  • How you will continue to see podcasts and Journals, as well as short videos and blog posts from us.
  • How we are beginning to provide educational services and what our first workshop, Social Business Workshop for Business Development, will look like.
  • How the Social Business Development workshop is 100% online and includes one-on-one coaching, e-learning and instructor-led group training.
  • How there are five sessions in the workshop and what’s involved in each one.
  • How workshop graduates will:
    • Understand what it means to be a social business practitioner.
    • Understand the role of social throughout the entire organization.
    • Gain valuable social selling skills in the context of social business practices.
    • Achieve at least one of their SMART (Specific, Measurable, Attainable, Relevant and Time-bound) goals.
    • Receive one-on-one hands-on training and coaching.
    • Be certified a Social Business Practitioner and receive a digital badge to display wherever they choose.
  • How we are only accepting ten pilots in Q2 and what an ideal pilot company looks like.
  • How we will be launching the first Social Business Workshop in broad scale in Q3 of 2016.

Featured On This Episode:

There are TWO WAYS you can listen to this podcast with me…

You can click the Listen Now button at the top of this page… Or, you can listen from your mobile device’s podcast player through iTunes or Stitcher.

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