How to Win Friends and Drive Business in the Age of Social Media

How to Win Friends and Drive Business in the Age of Social Media


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In the age of , friendships have taken on an entirely different look than years previous. Take a step further and you can easily see that building friendships via digital drives business growth as well.

Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building companies, and driving business results. He’s the perfect person to talk to about how we can drive business through genuine friendships in the age of social media.

On this episode Jon shares how he engages on social media to connect, engage, educate, inspire, help, and be his authentic self with everyone he encounters. Jon explains how his approach to using social media wins friends, influences people, and wins lots of business too.

Need to leverage #social for #sales? @Jon_Ferrara of @Nimble shares how to win friends and drive business in the age of #SocialMedia. Join @BernieBorges #CMO of Vengreso for this episode of @SBEngine. Listen! #DigitalSellingClick To Tweet


Why Salespeople Should Be Using Social Media For Prospecting

Imagine the interactions and engagements that are going on in your industry or niche as a river. There are many conversations, people, and companies that contribute to the activity that makes up the river and the majority of them these days are happening on social media. You don’t want to be among the people sitting on the bank watching everything happen without you. You need to jump into the river and start swimming.

Jon Ferrara says that when salespeople become willing to dive into the river and start swimming – which means authentically engaging, investing time, building relationships, being helpful – they will discover a whole new world of prospects and business that traditional sales models simply can’t access. Listen to hear the practical things Jon does to be fully engaged in the social media river on this episode.


In The Age Of Social Media, One Platform Is Not Enough For Driving Business

For business and professional relationships, LinkedIn is the platform of choice for most professionals. For personal interactions, it’s often Facebook or Instagram that is the go-to social media tool. Jon has discovered that salespeople need to be engaged in all forms of interaction – professional, personal, etc. in order to come across as a “real” person. It’s by showing your personality, and discovering commonalities and building personal trust that people often begin to trust you.

Every relationship takes time, and Jon is willing to put in the time required to walk the relational path with people online. He encourages today’s salespeople to be willing to do the same. Utilize every social media platform you can reasonably keep up with so that you can connect with prospects on many different levels. You can only drive business when people feel comfortable with YOU first.

In the age of #SocialMedia, one platform is not enough for driving business #sales. @Jon_Ferrara of @Nimble explains why. Join @BernieBorges #CMO of Vengreso for this episode of @SBEngine. Listen! #SocialSellingClick To Tweet


Service Is The New Selling, So Stop Trying To Get A Lead Right Now

There are many ways salespeople could approach the use of social media for prospecting – and Jon has seen the best and worst practices. Bernie asked him to share some of the worst things he’s seen and he was quick to respond.

First, don’t talk about yourself or your products. Really, don’t. You need to be a presence on social media who is genuinely interested in helping, that’s it. As people notice your helpfulness and expertise, they’ll check you out in ways they feel comfortable with. Many of those people will become prospects, you just need to give it time.

Jon says to keep this in mind: “People don’t buy great products, they buy a better version of themselves.” So pitching your product the first chance you get is never a good play, ESPECIALLY on social media. The people you’re trying to sell need to first see your genuine concern for them – that you WANT them to become that better version of themselves that they are striving for. When they see you are able to help them get there, they will be open to talking with you about the stuff you’re selling.

Service is the new #selling, so stop trying to get a lead right now. That's sage advice from @Jon_Ferrara of @Nimble. Join @BernieBorges #CMO of Vengreso for this episode of @SBEngine. Listen! #DigitalSellingClick To Tweet


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This podcast originally appeared on Social Business Engine


.@Jon_Ferrara of @Nimble insists that every #sales professional should be using #SocialMedia for prospecting Join @BernieBorges #CMO of Vengreso for this episode of @SBEngine. Listen! #SocialSellingClick To Tweet
People don't buy great products, they buy a better version of themselves. @Jon_Ferrara of @Nimble says #sales pros should focus there. Join @BernieBorges #CMO of Vengreso for @SBEngine. Listen! #DigitalSellingClick To Tweet

10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”

  1. My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.

  2. There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.

  3. I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).

  4. People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!

  5. Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?

    B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer

    Or can you add more keyword phrases than this?

  6. All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
    I also get much knowledge from this blog.
    thank you keep sharing.

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