Cold calling vs digital prospecting is a powerful debate dividing the sales world. Some are looking to old-school cold calling, while others say the modern salesperson only needs LinkedIn and digital prospecting to build pipeline.
The truth is, technology has changed the way sales representatives work and reach their quota, but that doesn’t mean cold calling is dead.
What you choose will always depend on what your customer responds to: you need to sell the way your buyers buy.
Gabe Larsen, VP of Growth for InsideSales.com, and Mario Martinez Jr., CEO of Vengreso, battled it out in an online webinar to see what prospecting method is best.
This e-book is a compilation of their key take-aways including: