Webinar Recording

How to Design a Content Strategy That Generates Leads From Day One

Your Content Should Generate Sales Leads from Day One

Often, salespeople don’t use the content produced by marketing because it wasn’t produced with the sales plan in mind. This webinar will help you:

  • Define buyer personas effectively so your content appeals to each persona in your buyer’s journey.
  • Map the customer journey into funnel stages so that the content you publish is relevant to each stage of the journey – aka content is not “one size fits all!”
  • Produce conversions throughout the buyer’s journey. You’ll learn how to get conversions from 100% of your content.
  • How to offer a lead magnet that attracts your buyer and willingly gives up their name and email for the lead magnet content you’re offering.
  • How to document your content map with ease.
Co-Presenters


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