100% of your content should convert!
Learn how to create more sales leads.
- Create more sales leads
- Create faster conversions
- Convert throughout the buyer’s journey
- Publish content salespeople will use
Table of Contents
- Getting your personas right
- Mapping the customer journey into funnel stages
- Producing conversions throughout the buyer’s journey
- How to offer a lead magnet
- Documenting your content map
“A lot of marketers have been told to take a safe and slow road to content marketing results. But with the right strategy, content can generate leads from day one!”
Guillaume Decugis
Founder & CEO, Scoop.it