Without optimized LinkedIn profiles your sales team is leaving money on the table.
Most business owners, marketing professionals and salespeople treat their LinkedIn profile in one of two ways: they leave it incomplete or they format it as an online resume suitable only for job hunting. What they really need to attract attention from today’s modern buyer, is a profile that showcases their expertise and demonstrates how it qualifies them uniquely in the eyes of prospective customers.
“62% of decision makers look for an informative LinkedIn profile from sales reps they’re considering.” – LinkedIn 2018 State of Sales Report
Maybe you’ve already tried to solve the problem with trainers or LinkedIn courses. If you’re reading this, chances are that those options haven’t helped your sales team.
Most salespeople are just too busy or unskilled to effectively write persuasive LinkedIn content that showcases them in the right light. Most marketing and HR teams don’t have the full scope of skills to do so either. In order to get winning results, you need experts who understand how to write content for a LinkedIn profile through the lens of your customer.
We can help your team attract more sales conversations.
At Vengreso, we specialize in modernizing sales professionals to reach and engage today’s buyer. Our team of LinkedIn profile writers has worked with more than 5,000 professionals and hundreds of teams to transform them into “mini-websites” that are on brand and communicate credibility in the eyes of the customer.
The results: improved personal branding, a big boost in confidence and more sales conversations with the right people.
We deliver this through a proprietary process that engages your marketing team and sales leadership while requiring less than 3 hours of direct participation from sales reps. Best of all, our work can be rolled out quickly across large teams while still leaving room for each team member to add their own personal touch.
Wondering what to expect when you work with us?
We use a highly collaborative process that requires participation from your marketing team and sales leadership. We get to know your business, assemble the content assets we need to represent your company at its best, and offer the support and training your team needs to transform their LinkedIn profiles and increase qualified sales conversations. This process is divided into two key phases.
Phase 1: Setting the Stage
Our team starts by interviewing the marketing stakeholders to help us understand your company’s key messaging and the sales leadership to help us understand your sales process.
Then, we get to work crafting a Profile Makeover Playbook that contains everything your sales reps will need to update their individual profiles:
Phase 2: Training your salesforce
One of our expert digital selling experts customizes and delivers a training session to teach your sales reps how to transform their profiles with the content from the Profile Makeover Playbook. As they personalize and complete their LinkedIn Profile Transformation, they also have access to group coaching from their Vengreso trainer.
The whole process is gamified as a way to create excitement, reward and encourage participation. We verify profile completeness across the entire sales team and provide regular reports to management on thoroughness of completion.
What kind of results can you expect?
Organizations that go through the Vengreso LinkedIn Profile Makeover for Teams process have seen up to 90% of their sales organization adopting their playbook. As a result, individual sales reps have improved their personal brands in a way that has:
Organizations have achieved results such as significant increases to: