The Sophisticated Marketer’s Guide to LinkedIn

In this episode I interview Jason Miller, Senior Content Marketing Manager at LinkedIn where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. We discussed key take aways from his amazing e-book The Sophisticated Marketer’s Guide to LinkedIn. Tune in to learn key strategies for using LinkedIn to grow your network and improve your social business results. This episode is sponsored by Outbrain.

Update: Welcome to The Funnel

In November, 2014 Jason launched his new book: Welcome to The Funnel – Proven Tactics to Turn Your Social and Content Marketing Up to 11.

top-tactics-to-avoid

Jason masterfully presents a playbook for the modern marketer to re-tool their strategy to create content that creates results. In his opening chapter Death of the One Dimensional Marketer, Jason explains that the modern marketer is a hybrid marketer. Jason calls this the Renaissance Marketer because it calls for the integration of traditional marketing stuff like defining your customer, with new ways to engage them in new marketing channels, which evolve seemingly on a weekly basis. Anyone who considers him/herself a modern marketer (or aspires to be), will pick up actionable strategies and tactics from Jason’s book.

Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 85 consecutive quarters in B2B Sales and Leadership. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales” launched in 2018.  He was also named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional and Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant.  Mario is the host of the popular The Modern Selling Podcast.

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