In this episode I interview Jason Miller, Senior Content Marketing Manager at LinkedIn where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. We discussed key take aways from his amazing e-book The Sophisticated Marketer’s Guide to LinkedIn. Tune in to learn key strategies for using LinkedIn to grow your network and improve your social business results. This episode is sponsored by Outbrain.
Update: Welcome to The Funnel
In November, 2014 Jason launched his new book: Welcome to The Funnel – Proven Tactics to Turn Your Social and Content Marketing Up to 11.
Jason masterfully presents a playbook for the modern marketer to re-tool their strategy to create content that creates results. In his opening chapter Death of the One Dimensional Marketer, Jason explains that the modern marketer is a hybrid marketer. Jason calls this the Renaissance Marketer because it calls for the integration of traditional marketing stuff like defining your customer, with new ways to engage them in new marketing channels, which evolve seemingly on a weekly basis. Anyone who considers him/herself a modern marketer (or aspires to be), will pick up actionable strategies and tactics from Jason’s book.