The Sophisticated Marketer’s Guide to LinkedIn

VengresoPodcast Modern Marketing Engine The Sophisticated Marketer’s Guide to LinkedIn

The Sophisticated Marketer’s Guide to LinkedIn

In this episode I interview Jason Miller, Senior Content Marketing Manager at LinkedIn where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. We discussed key take aways from his amazing e-book The Sophisticated Marketer’s Guide to LinkedIn. Tune in to learn key strategies for using LinkedIn to grow your network and improve your social business results. This episode is sponsored by Outbrain.

Update: Welcome to The Funnel

In November, 2014 Jason launched his new book: Welcome to The Funnel – Proven Tactics to Turn Your Social and Content Marketing Up to 11.

top-tactics-to-avoid

Jason masterfully presents a playbook for the modern marketer to re-tool their strategy to create content that creates results. In his opening chapter Death of the One Dimensional Marketer, Jason explains that the modern marketer is a hybrid marketer. Jason calls this the Renaissance Marketer because it calls for the integration of traditional marketing stuff like defining your customer, with new ways to engage them in new marketing channels, which evolve seemingly on a weekly basis. Anyone who considers him/herself a modern marketer (or aspires to be), will pick up actionable strategies and tactics from Jason’s book.

Bernie Borges

Bernie Borges is CMO of Vengreso, the leader in digital sales transformation. He's also Host of the award winning Modern Marketing Engine podcast. His book Marketing 2.0, was an early playbook in social media strategy. Bernie is also a trainer and speaker. He has a passion for guiding clients in aligning marketing and sales for accelerated revenue results. Bernie enjoys kayaking with his family in Tampa Bay, going to hockey games and you'll find him at the gym at 6am Monday through Friday, rain or shine.

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