Events

Lunch Session: Building Your Personal Brand on LinkedIn

Like it or not, your LinkedIn profile serves as a first impression when you engage with potential clients.

Unfortunately, most business owners, marketing professionals and salespeople often make the mistake of treating their LinkedIn profile like a resume—boasting about their professional accomplishments rather than providing a thoughtfully tailored profile that showcases how their expertise uniquely qualifies them to work with a prospective customer.

During Viveka von Rosen‘s session, we will cover these important questions:

• Does your profile tell your buyer how you can help them?
• Do your buyers believe that you and your profile can serve as a resource to them?
• Does your LinkedIn profile reflect who you really are?

Viveka will share actionable best practices to help you create buyer-centric profiles so that you answer “heck yes!” to these questions. By the end of lunch, you will have a template to create your best profile to attract and engage your audience.

PLAY gathers directors, managers, engineers, developers, and executives from the worlds of OTT, broadcasting, marketing, publishing, and enterprise communications. Essentially, anyone whose job benefits from or revolves around a solid understanding of video will be there. Does video make your world go round…or maybe you want to use it and you need the inspiration to get started? Great—you need to be at PLAY.

Register now to Content Marketing World 2019 and see our Vengreso Leaders and Co-founders, CMO Bernie Borges and CVO Viveka von Rosen a.k.a. the LinkedIn Expert, speak about Content Strategies on LinkedIn, Content for Sales Enablement, and more!

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.

What are you waiting for? Register now!