Can a single word choice materially change the way your customers react to your sales and marketing messages? Specifically, should you use the word “we” or “you” to underpin your customer conversations?
After working with executives as Sony, MGM, Turner, Disney, The New York Times, the Daily Beast, Bloomberg and many other Fortune 500 Companies, I kept seeing people make the same 7 Mistakes on LinkedIn. Mistakes that were costing them visibility, credibility and money! Here’s just…
Salespeople recognize the branding value of content marketing assets. But, the sales team needs content they can use to engage buyers one-to-one. We call this Content for Sales. It’s content salespeople love because it enables them to engage in conversations with their buyers.
Your LinkedIn profile can be the first impression you make with a prospective buyer. Unless it’s written through the eyes of your buyer, you may not get their attention. Your profile can have a make or break effect on your personal brand and it can…
Simple steps to writing headlines that convert. Download our one-page guide and start writing better headlines today. Use for blog posts, white papers, videos, articles, webinars and more!
Learn how to create more sales leads. Create more sales leads. Create faster conversions. Convert throughout the buyer’s journey. Publish content salespeople will use.
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How Does Your Sales Team Go from Prospective Vendor to Trusted Partner Status with the Marketing Executive Buyer? If you’re a sales leader with solutions for marketing leaders this is an online event you won’t want to miss.
Kurt Shaver, co-founder and Chief Sales Officer at Vengreso, the leader in digital sales training, will reveal why today’s seller needs to be proficient at digital engagement and how Vengreso’s Gold Stevie Award winning 10 Steps to Digital Sales Training creates sustained behavior change.
Can one little word make that big of a difference in your marketing campaigns and sales messaging? Is there actually a law of diminishing returns in your personalization? Recent research shows that 98% of marketers believe personalization is important, but only 12% think they are…