Why AI Based Relationship Intelligence Will Drive More Referrals, with Paul Teshima, Episode #55

VengresoDigital Selling Why AI Based Relationship Intelligence Will Drive More Referrals, with Paul Teshima, Episode #55
EP-#55-Why-AI-Based-Relationship-Intelligence-Will-Drive-More-Referrals_Paul-Teshima

Why AI Based Relationship Intelligence Will Drive More Referrals, with Paul Teshima, Episode #55

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There’s an old saying, “Your network is your net worth” and though many may feel it’s a tired old phrase, it 100% true. Both performance and science have proven the best salespeople build incredible relationships with their customers. However, today’s selling model has made it more complex to know where and when we should engage with a current or future client. That is why I asked Paul Teshima, co-founder of Nudge.ai to join me on #SellingWithSocial so we could talk about how to help sales professionals genuinely enhance those kinds of relationships. Nudge.ai gathers the insights you need to write engaging emails by providing you with the latest personal mentions, company news, social activity and relationship insights on your buyers as you write emails. As you can see, Paul knows the topic I wanted to discuss, so you don’t want to miss this conversation. His insights about the nuances and practical steps of relationship selling are priceless.

Why #AI Based Relationship #Intelligence Will Drive More #Referrals & close more #B2B #sales through effective #networking, w @PaulTeshima of @NudgeAI #sales #SellingWithSocial #SocialSelling #DigitalSalesClick To Tweet

84% of All B2B Deals Start from the Referral Process

“Today the hardest part of closing any deal is actually finding it,” Lars Nielsen. For that reason, referrals have become all the more important. Studies show that 84% of all B2B deals started with the referral process. If that is true, that means finding, then creating and nurturing those relationships must be done more effectively, in ways that bring about those referrals that lead to closed deals. In this conversation, Paul explains why relationship intelligence can empower us to build those kinds of relationships and shows how AI makes it possible. This is a powerful step forward for the sales industry and the salespeople who make the best use of it will be the ones to dominate their industry.

Relationship Intelligence: The Future of Sales

If you’re not familiar with the term “relationship intelligence,” it’s important that you get it because it’s the future of relationship selling and referrals. With tens of thousands or more of contacts in your CRM, there’s no way you’re going to be able to build authentic relationships with all of them, much less do so in a strategic, intelligent way. Enter relationship intelligence technology – leveraging AI to provide data points and insights into who your prospects are, which ones are most beneficial to pursue, when is the right time to “nudge” them, and serving you up information as to what topics or resources may be of interest to your prospects right now. Sound helpful? It’s more than helpful, it’s revolutionary to the sales process. Find out more from my guest on this episode of Selling With Social.

1 nudge a day: @PaulTeshima CEO of @NudgeAI shares on this ep of #SellingWithSocial how an #AI based relationship #intelligence platform empowers #sales #referrals. Are you getting “nudged”? @M_3Jr #SocialSelling #DigitalSellingClick To Tweet

A Nudge a Day: It’s the Key to Building Relationships

What if you had a platform that collected data and insights on your sales prospects and connections, pulled them together in an intelligent way, reminded you each day that your relationship has gone dark or is “cooling off”, then “nudged” you to engage with your buyers based upon one of those trigger events? Additionally, what if you could determine who is the “best” person in your network who could make a referral to your prospective buyer? That’s called relationship intelligence at scale. Make sure you take the time to listen to this part of the conversation.

Focus on Shared Interests to Build Relationships

It’s always helpful to think of things in the context of a real-life scenario, so let me give you one that shows the power of relationship intelligence software. Imagine that you and one of your prospects share a love for mountain climbing. That prospect regularly shares photos on social media posts about their mountain climbing adventures. Relationship intelligence software finds all of the common interest(s), collates the things the prospects shares on social, and brings it to your attention. Then the software nudges you to reach out to that prospect based on the frequency of your previous contact with them. You are now equipped to build your relationship with them in a very natural and authentic way. Nothing is forced, nothing feels out of place. Do you see the power in that? In this conversation with Paul, co-founder of Nudge.ai you will hear even more examples of how this kind of approach can gain you the reputation as a connector that earns referrals.

It was once said: #Sell 2 the #CEO. CEOs don't make buying decisions now. Sell 2 managers. Listen 2 this episode of #SellingWithSocial & hear @PaulTashima explain what it means 4 the #sales process. #SocialSelling @M_3JrClick To Tweet

Outline of This Episode

Resources Mentioned

Connect with Mario!

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Click to Tweets:

84% of all B2B #sales deals come from #referrals. Pretend the stat is HALF wrong, how are you nurturing referrals asks @PaulTeshima of @NudgeAI on this episode of #SellingWithSocial w @M_3Jr #SocialSelling #DigitalSellingClick To Tweet
Find out how #AI can do the relationship #sales research to find areas of common interests with your buyers. @PaulTeshima of @NudgeAI joins @M_3Jr on #SellingWithSocial #SocialSelling #GetClientsClick To Tweet

 

Vengreso Social Selling Bootcamp

Mario Martinez Jr.

Mario is the CEO and Co-founder of Vengreso. He spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up. As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more. He is also known to open a speech with a Salsa dance. Follow him on YouTubeLinkedIn, or on Twitter.

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