More B2B companies are shifting towards account-based marketing nowadays. In 2020, only 15% of marketers relied on account-based marketing (ABM), but the statistics ballooned to
We employ a lot of different tactics and strategies when it comes to increasing sales. One of the most popular ones that you may have
Subscribe to Modern Selling on the app of your choice! With the oversaturation of cold calling, messaging, sales emails – the modern buyer is savvy
Being more productive in your work and life is essential because productivity helps you complete tasks efficiently and effectively. This is why we have come
B2B marketing requires specific strategies, tools, and influencer tactics to work. See what’s driving sales in the hyper-competitive B2B marketplace.
The most important email marketing strategy you’ve ever written is the one that gets the prospect to read it and takes them to the next step.
A digital marketing strategy without a focused campaign is just like throwing darts in the dark. You’re doing something, but if it’s without a rhyme
Chances are if you are in sales, social media is already a prominent part of your personal life. And now, thanks to social selling, it’s
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
The story of a memorable four-year branding journey for cofounder and Chief Customer Officer Bernie Borges.
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic,
A sales plan or sales strategy can be the difference between an organization merely surviving, or a company exceeding all sales objectives. With so many
Don’t lose 2021 budget because you didn’t spend it all in 2020. The Vengreso team suggests 9 ways to use your end-of-year sales and marketing budget.
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?
Growth marketing is about increasing pipeline so the sales organization can be more successful, faster. My guest on this episode of the podcast approaches growth marketing through hyper-personalization.
There are great marketing lessons to learn from a global brand like Sykes! Listen to hear how they market internally, in the marketplace, and for recruiting
David Meerman Scott’s latest book, “Fanocracy,” co-authored with his daughter Reiko Scott, is a dissection of how true fans of any group or organization develop their “fandom” and how we as business and sales leaders can organize our strategies around encouraging fans, which in turn can drive long term profits. Join us for this episode of the #ModernSelling podcast as we dive into this fascinating topic!
How effective is gated content? Should it be used at all or only in certain cases? James Kessinger, CMO of Hushly explains the idea of micro-gated content
Listen to Stephanie Stahl’s description of great content marketing on this episode of the Modern Marketing Engine podcast, and use it as a benchmark for assessing your content marketing strategy.
Corporate Visions, Inc. and Vengreso present Getting Personal About Personalization, a webinar that examines how to create personalized marketing and sales messaging that drives action.
If you are not investing in content for sales enablement, you’ll miss more and more opportunities to close deals as time goes on. Learn how to do it right from Viveka von Rosen.
If you don’t have a video strategy for your content marketing efforts, you are missing a powerful tool. Nathan Veer shares his 3-Step video formula on this episode.
Listen to this podcast to discover two business models to get started with artificial intelligence in content marketing
The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top 100 Forbes Women Entrepreneurs, and has spoken at Cannes Lions.
Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solutions for enterprise customers across the globe, about how they help their customer win through highly personalized account based marketing.
For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and modern marketers across a variety of industries.From his seat as a business development exec at a marketing tech company, Victor is exposed to marketers across many companies. That means he’s got a strong read on the pulse of the modern marketer. Victor calls it like he sees it and offers suggestions you can use, on this episode.
The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. On this episode, Bernie is joined by Henry Menke. The Balluff team decided to try an internal podcast to keep sales and distribution “in the loop.” Here’s what they discovered
A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization – our website. That is exactly the place content audits come into play in a powerful way. Learn how to do content audits right, on this episode.
Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction and online video makes it possible in the digital age. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove.
Making emotionally intelligent connections through digital marketing at scale is possible, and you’ll hear how it’s happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado.
Bernie Borges defines the difference between Content Marketing and Content for Sales and explains why B2B organizations need to publish content for sales to start more conversations and fill the sales pipeline.
Learn these 10 free ways to engage your target audience and drive traffic to your content by leveraging social
On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing.
We all want to have a full sales pipeline to fuel our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. outlining Vengreso’s new approach to keeping the pipeline full
Finally, LinkedIn Native Video is coming to Company Pages. But what does this mean? Find out in this article by Vengreso CVO, co-founder and THE LinkedIn Expert, Viveka von Rosen.
Find out the different strategies marketing and sales teams can do to create the ultimate content that will help modern sellers connect with, engage, sell to and remain top of mind with the modern buyer – throughout the ENTIRE buyer’s journey.
This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.”
Join Bernie Borges and Barbara Giamanco for a great conversation about how to better align marketing and sales within your organization.
The new LinkedIn magnet feature uses the skills on your profile and pulls in other members outside your network to share content with a targeted audience.
Reusing Thanksgiving leftovers to make new dishes is like reusing content to maximize the results from the original creation effort.
Anthony Kennada, CMO of Gainsight, explains how he applies a B2C mindset to B2B marketing with exceptional results to show for it.
Karin Aviles from Direct Energy Business shares her experiences and actionable insights to creating an employee engagement program.
SAP is a pioneering company and has over 10,000 people practicing social selling on a daily basis to build its brand, generate leads, and win business.
Don’t connect and forget! Vengreso founders Mario Martinez Jr. and Brynne Tillman teach us a new social selling habit to master.
The most successful B2B content marketers have documented the buyer’s journey using this method.
Here are three ways the modern B2B salesperson is aligned with marketing to generate better sales outcomes.
Mike Volpe discusses how marketing and sales work together to leverage an account based marketing approach at Cybereason.
The five key ingredients to a content marketing strategy that generates leads.
Viveka von Rosen teaches us how to use LinkedIn video to attract and close more prospects when Social Selling.
In episode five of the Up Close Podcast Series, Dayle Hall discusses the benefits and steps to aligning marketing and sales.
Dayle Hall, SVP of Marketing at Lithium Technologies reveals how digital customer experience affects the bottom line and builds brand loyalty.
Steve Capozzi shares how Vengreso CMO Bernie Borges helped his fortune 500 company achieve results through Sales and Marketing Alignment strategies.
Phil Gerbyshak and Mario Martinez, Jr. discuss what their podcasts provide and how podcasting helps to build credibility and influence.
An Interview with a Content Marketing Strategist I recently interviewed the CMO of Vengreso, Bernie Borges, to find out why he is so passionate about
Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and
10 years ago, Content Marketing evangelists began to proclaim, “Content is king!” 5 years ago, Social Selling evangelists shined a light on selling through social
The 7 Vengreso co-founders share their vision for the new digital sales paradigm through alignment, mindset, skillset, and toolset.
Sandy Adam is back on Social Business Engine to update us on how their niche content – specifically their blog – is moving the needle at ANSYS.
In our second Up Close podcast series co-hosted with Guillaume Decugis, CEO of Scoop.It we deliver a comprehensive education on a topic all marketers care about: Lead Generation Through Content Marketing
Jon Wuebben, CEO of Content Launch discusses his latest book: Future Marketing, Winning in the Prosumer Age. Jon is a content marketing expert with 20 years in the business.
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty.
In our first Up Close podcast series, I partnered with Brandon Andersen, Chief Strategy Officer at Ceralytics to address one of the biggest challenges content marketers face – knowing what content to produce. The theme of this five episode podcast series is “How to Harness AI in your Content Marketing Strategy.” Brandon and I address the painful reality that 90% of content marketing doesn’t work.
As much as 90% of content produced by marketers doesn’t work. Discover the reality of improving content marketing results through an AI powered content marketing strategy.
James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting.
Chris Rudolph, Business Accelerator Program Director at DreamBank, explains how the company is a community building initiative from American Family Insurance that helps to build customer loyalty.
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
Emotions are part of our everyday lives. You can’t make it through a single day without experiencing some type of emotion. Therefore, it only seems natural that your content marketing strategy should aim to target emotions to make a connection with the audience.
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Start building a strong social media presence with these three essential social media rules.
Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.
Content marketing success depends on determining your niche audience and delivering the content it craves. Discover how you can win through niche content marketing.
Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy.
Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.
Millennials are seemingly taking over the B2B workforce. Here are four reasons why employee advocacy appears easier for them and why you should begin your employee advocacy program with your millennial employees.
^^^^View in full screen for best results^^^^ LinkedIn has dozens of ways to help you tweak preferences. But in my role as a B2B sales
^^^View in full screen for best results^^^ If I had a nickel for every time someone told me that social selling was a waste of time, I’d
When it comes to prospecting on LinkedIn you can be active or passive. To be actively prospecting you are searching out potential new clients using
There are two ways to share content. There’s the hard way and then there is curation. The hard way is creating the content yourself and
It’s safe to say that most salespeople have opinions and expertise to share. So why is it that so many of us are quiet on
Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing.
9 Essentials in Measuring Brand Impact Your customers, supporters, and detractors talk amongst themselves and declare their views on you to anyone interested. Are you
With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.
How Curata utilizes curation and their Content Marketing Pyramid to prosper in the world of content marketing.
As a millennial, it’s a major turnoff when I search for a company and there are no solid results, or they have a website (designed 15 years ago) and no social media presence. In this blog post I supply 5 ways you can reach the millennial B2B researcher.
Rick Short, Director of Marketing Communications at Indium Corporation, took a daring jump into blogging at the beginning of the Internet age and gained traction in technical blogging. Rick tells us how blogging can help to position your company as an expert in your field, as well as attract highly qualified prospects.
There are two “buckets” of social media results to measure. As you review these two buckets, consider the specific social media metrics that are meaningful to your B2B business on your path to social business success.
Ann Handley is on a mission to empower people to produce ridiculously good content. Her book Everybody Writes is a practical how-to guide that is surprisingly enjoyable to read. Anyone in a social business will benefit from Ann’s practical writing tips.
Discover how Smead helps you keep your home and office organized through their podcast show and related content and how this brand leverages podcast content to deliver measurable business results.
Every marketer wants to maximize their success rates. The rewards that will be gained from mapping out the 3-dimensional aspects of an omnichannel campaign strategy will outweigh the investment time in research, strategy planning and execution details.
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