Sales Leadership Archives | Page 18 of 33 | Vengreso

Sales Leadership

VengresoSales Leadership (Page 18)
Abby_Euler_IBM

Why Recruitment is Marketing

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies....

Three Reasons IBM Watson Is in Your Future

The more data we have in business; the more insight we have. In the insight economy cognitive is the differentiator that drives digital transformation. Apps powered by IBM Watson drive how and what businesses learn about their customers. The stark reality is that machine learning...

Social Listening Dashboard Dell World Social Garden

Dell World Recap | Being Future Ready Now

The role of social engagement and social selling in Dell’s future is much more than keeping up with the times. It defines their future in the sales dimension. In light of Dell's pending acquisition of EMC, it has to prove to the tech industry and...

[Video] Follow companies on LinkedIn

Why would you even follow a company in the first place? That's a good question. And one I'm happy to answer. [bctt tweet="Keep tabs on prospect-rich companies using #linkedIn for information that starts conversations and opens doors."] If you're in B2B sales, information is your greatest asset. So...

branded customer community online

3 Reasons Branded Customer Communities Make Sense

Do you primarily rely on mainstream social media platforms to build and maintain your customer community? While these are terrific channels that can bring you opportunities to engage with customers and generate leads, they aren’t really “yours.” You’re at the mercy of whatever design and...

Social Media Marketing

3 Ways to Effectively Use Social Media for Marketing

When major brands like Humana, NASA and Walmart were asked what's working for them in social media marketing, we discovered a few recurring ideas. Discover how employee advocacy, defined goals and a strategy will help with your business's social media marketing....

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