Winning Content Based Marketing Strategies with Logan Lyles, #223
Subscribe to Modern Selling on the app of your choice! With the oversaturation of cold calling, messaging, sales emails – the modern buyer is savvy
November 29, 2022
Expand the Circle – Leadership Best Practices with Matt Poepsel, #222
Subscribe to Modern Selling on the app of your choice! When it comes to hitting sales quotas, scaling companies, and retaining top sales talent –
November 18, 2022
Mastering the Art of Agile Selling with Stephen Messer, #221
Subscribe to Modern Selling on the app of your choice! When prospects stop responding, what do sales reps do? Send even more sales messages. It’s
November 10, 2022
Sales Innovation Paradox with Dr. Howard Dover, #220
Subscribe to Modern Selling on the app of your choice! With the sales enablement industry exploding, why is it that B2B and B2C companies still
November 3, 2022
Creating a Winning Sales Playbook with Shruti Kapoor, #219
Subscribe to Modern Selling on the app of your choice! The number of buying options for the average consumer has exponentially grown over the past
October 27, 2022
Selling Through Tough Times with Paul Reilly, #218
Subscribe to Modern Selling on the app of your choice! Sales organizations don’t operate in an economic vacuum. Between political uprisings, economic changes, inflation concerns
October 20, 2022
What happened to the Miller Heiman Group? Introducing Korn Ferry Sell with Christoffer Ellehuus, #217
Subscribe to Modern Selling on the app of your choice! In a B2B sales environment that is oversaturated with sales tools and technology, how sales
October 13, 2022
How to Use Sales Automation to Prospect Better with Rashmi Viswanath & Mario Martinez Jr., #207
Subscribe to Modern Selling on the app of your choice! When it comes to making prospecting easier, the temptation can be to turn to sales
April 22, 2022
The Power of Account-Based Selling with Jaakko Paalanen, #206
Over the past two years, the business landscape has dramatically shifted. The days of taking a ‘spray and pray’ approach are long gone and have
April 14, 2022
How to Use Intent-Based Data to Maximize Sales with Mike Farrell, #205
Subscribe to Modern Selling on the app of your choice! What if you knew the exact companies or individuals who are actively looking for the
April 7, 2022
Catch The Big Fish with the Right Sales Cadence with Priya Sachdev, #204
It’s no secret that the B2B sales game has become harder and harder. With more informed buyers, the same old sales techniques aren’t working at
April 1, 2022
Sales Recruiting & Training Best Practices with Priya Sachdev, #203
Subscribe to Modern Selling on the app of your choice! As we have embarked on the Great Resignation with droves of people leaving or switching
March 23, 2022
Strikingly Different Selling Strategies with Jennifer Colosimo, #202
Subscribe to Modern Selling on the app of your choice! As modern sellers have adapted to this new virtual selling environment, getting in front of
March 17, 2022
3 Unique Social Selling Strategies with Mario Martinez Jr., #201
Subscribe to Modern Selling on the app of your choice! There’s no wonder that prospecting is still considered the most time-consuming part of the sales
February 25, 2022
Building a Remote Sales Organization with Mario Martinez Jr., #200
Subscribe to Modern Selling on the app of your choice! In this episode of the Modern Selling Podcast, I share an insightful conversation with business
February 16, 2022
The Art of Persuasive Selling with Jeremy Miner, #199
Subscribe to Modern Selling on the app of your choice! In today’s overly saturated B2B sales market, standing out from the crowd and getting a
February 8, 2022
Three Methods for Better Prospecting with Mario Martinez Jr., #198
Subscribe to Modern Selling on the app of your choice! The science of getting to the first “hello” has become a must-know skill for today’s
January 25, 2022
The Sales Messaging Playbook that Converts Prospects to Conversations
Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference
January 24, 2022
LinkedIn Prospecting Strategies and Trends with Alyssa Merwin, #197
Subscribe to Modern Selling on the app of your choice! If the past 18 months have taught us anything, it’s that virtual selling is here
January 18, 2022
Sales Prospecting Tools that Will ROCK Your World
With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling, and
January 18, 2022
Modern Selling Tips for 2022 with Dan Tyre, #195
Subscribe to Modern Selling on the app of your choice! The global pandemic that has stretched into its third year has seen not just a
December 28, 2021
AI-Powered Sales Enablement with Howard Brown, #194
Subscribe to Modern Selling on the app of your choice! The rise of sales enablement technology is fundamentally reshaping what sales leaders thought was possible.
December 14, 2021
Getting Unreceptive Prospects to Say Yes with Tom Stanfill, #193
With the success rate in booking sales meetings shrinking to less than 2%, modern sellers must use a new approach to increase receptivity and get prospects to be open to having a conversation.
November 30, 2021
The Art and Science of Selling to Business Consumers with Mario Martinez Jr., #192
Subscribe to Modern Selling on the app of your choice! I’m doing things a little differently with this episode of The Modern Selling Podcast. Because
November 16, 2021
The Emotional Dynamics of Selling with Dan Hill, #191
Subscribe to Modern Selling on the app of your choice! When it comes to selling to the modern buyer, there are so many new and
November 9, 2021
How to Get Customers to Come Back Again and Again with Shep Hyken, #190
Subscribe to Modern Selling on the app of your choice! What separates a good customer experience from a great one that instantly attracts repeat business?
November 2, 2021
Human-Centered Communication with Ethan Beute & Steven Pacinelli, #189
Subscribe to Modern Selling on the app of your choice! In the very one-dimensional sales world that many sales teams currently operate in, it’s becoming
October 26, 2021
Redefining the Sales Conversation with John Smibert, #188
Subscribe to Modern Selling on the app of your choice! To sell to the new digital consumer, sales leaders must shift the sales conversations from
October 20, 2021
The New Wave of Modern Sales Engagement with Michael Labate, #187
To become a modern seller, sales teams must move “beyond the dial” and instead leverage the power of social selling to get warmer leads and convert.
October 12, 2021
How to Leverage Tech Powered Sales with Justin Michael, #186
Winning the sales automation game is quickly becoming less about high tech and more about mastering the art of hyper-personalization.
October 5, 2021
Sales Management That Works with Frank Cespedes, #185
Don’t miss this conversation with Frank Cespedes, as he dispels the biggest sales myths and explains the must-use strategies to get sales results.
September 28, 2021
Why Sales Coaching Is Critical in Today’s Selling Environment with Nicholas Gregory, #184
Nicholas Gregory, Vice President of Global Sales Enablement at Korbyt, discusses why sales coaching is key for sales success.
September 7, 2021
How Digital Tools Have Changed Selling with Amit Bendov, #183
On this episode of The Modern Selling Podcast, Amit Bendov, founder of Gong.io, discusses innovations in digital sales that have made us better sellers and sales leaders.
September 3, 2021
How SDR Teams Drive Growth With Lars Nilsson, #182
Subscribe to Modern Selling on the app of your choice! The digitization of the world’s economy has accelerated in recent years. The changes brought about
August 13, 2021
Sales Negotiation Best Practices with Petek Hawkins, #181
Subscribe to Modern Selling on the app of your choice! Negotiation isn’t just a tool that turns potential buyers into customers. The best negotiators create
August 3, 2021
Integrating Sales and Customer Success for a Better Customer Experience with Dan Burkland, #180
How can you improve your client’s customer experience so there are no gaps between sales and customer success? That is the topic of this episode of The Modern Selling Podcast.
June 24, 2021
Why Modern Sellers Should Become Expert Problem-Finders with Greg Alexander, #179
Modern sellers need to level up their sales skills and adapt to the modern buyer. One of those skills is the ability to find latent problems that prospects are unaware of.
June 11, 2021
What Sales Leaders Can Do Today to Create More Sales Conversations with Mario Martinez Jr., #178
Learn the two steps sales leaders must take to help their sellers start more sales conversations and build pipeline. Listen to this podcast now.
June 3, 2021
My B2B Podcasting Strategy
Discover the B2B podcasting strategy I’ve used with the Modern Marketing Engine podcast that has brought tangible ROI to our company.
May 27, 2021
How to Become a Better Sales Manager with Charles Forsgard, #177
Learn how to become a better sales manager with Charles Forsgard, author of , Stop Kidding Yourself: The way that you are managing your salespeople is not helping them.
May 20, 2021
B2B Influencer Marketing for the Entire Customer Journey
B2B Influencer Marketing is an effective strategy when done well. Discover how to find and work with B2B influencers now.
May 19, 2021
The New Challenges of Buying and Selling with Andee Harris, #176
Buying and selling have changed significantly due to Covid. But what does the research say about these changes and what can we do to overcome the new challenges?
May 13, 2021
How to Use Behavioral Psychology to Sell More Effectively with Perry Carpenter, #175
What can sales leaders learn from cybersecurity awareness? A lot! Listen to this episode of the Modern Selling Podcast to discover it.
May 6, 2021
How Internal Communication Drives Marketing ROI
Internal communications are now more important than ever to motivate and activate people within the organization to be a channel of communication.
April 21, 2021
How to Choose and Implement a Sales Methodology with Paul Curto, #174
Subscribe to Modern Selling on the app of your choice! With so many sales methodologies available, sales leaders ask themselves how they can pick
April 15, 2021
Planning the Marketing Strategy for a Global Brand
How would you plan the marketing strategy for a new global brand? That is the topic of conversation of this episode of the Modern Marketing Engine podcast, with guest Armen Najarian.
April 14, 2021
Sales Enablement in a Digital Sales World with Kyle Healy, #173
How do you get a traditional sales team to embrace modern selling techniques and engage with prospects digitally? Listen to this podcast to find out.
April 8, 2021
Product-Led Growth and the Future of the Sales Force with Doug Landis, #172
Product-led sales or product led-growth is the future and sellers must shift an adapt to this new way of marketing and selling.
April 1, 2021
Why Analytics is a Must in Account-Based Marketing
How do you formulate an Account-Based Marketing (ABM) strategy? How do you decide which accounts to target? And what is the role of analytics in ABM planning?
March 31, 2021
Interviewing Techniques for Landing a Great Sales Job with Richard Harris, #171
Whether you are a sales leader looking for a new role or an aspiring sales rep looking for your first sales job, you will want to listen closely to this episode.
March 18, 2021
Marketing’s Role in the Modern Sales Experience
As marketers, how do we approach the modern buyer? That is the topic of conversation in this episode of the Modern Marketing Engine.
March 17, 2021
The Index Card Business Plan for Sales Pros and Entrepreneurs with Brian Margolis, #170
Learn a simple strategy that will improve your team’s sales productivity in this episode of The Modern Selling podcast.
March 11, 2021
The Importance of Customer Data Marketing for Modern Marketers
Discover how you can use customer data in your marketing organization in this interview with Paul Cowan, CMO at FreshBooks.
March 10, 2021
Why your Sales Pipeline is the Headlights of your Business with Scott Walston, #169
Discover some best practices for pipeline generation and management in this episode of the Modern Selling Podcast.
March 8, 2021
Mission-Driven Marketing and Sales
Listen to this episode of the Modern Marketing Engine podcast to discover how Talkdesk became a mission-driven organization during the Covid crisis.
February 24, 2021
5 Keys to Sales Success with Robert Paylor, #168
Learn five valuable keys to sales success for leaders and sellers alike from International Speaker, Robert Paylor.
February 18, 2021
The Future of B2B Buying and Selling
What is the future of buying and selling? How do marketing and sales approach digital native decision-makers? That is the topic of this episode of the Modern Marketing Engine with Dave Boyce.
February 17, 2021
Accelerating Sales Through Partnering Skills with Fred Copestake, #167
Sales leaders must teach their sellers how to create successful partnerships that will ultimately increase their sales pipeline.
February 11, 2021
Shifting the Conversation of Diversity and Inclusion in the Workplace
Hang Black talks about diversity and inclusion and her book, Embrace Your Edge: Pave Your Own Path as an Immigrant Woman in the Workplace.
February 10, 2021
How to Go From Rep to Sales Manager with Scott Leese, #166
How can salespeople advance in their careers and become better at their jobs? That is the topic of conversation of this episode of the Modern Selling podcast with Scott Leese.
February 4, 2021
Digital Selling Tips for the Modern Seller
Listen to this episode to learn about the key findings of The State of Digital Selling report and how you can apply that knowledge to your organization.
January 27, 2021
How Sales Leaders can Build a Model for Success with Phil Harrell, #165
Subscribe to Modern Selling on the app of your choice! The average tenure of a sales leader is 18 months. And while there are many
January 21, 2021
How to Lead Sales Transformation in a Remote Selling World with Chris O’Brien, #164
Subscribe to Modern Selling on the App of Your Choice! Large and small companies alike must adapt to the reality of remote selling. The sales
January 14, 2021
Modern Sales Prospecting Dos and Don’ts – Mario On The Salesman Podcast With Will Barron, #122
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Podcasts Prospecting in the modern sales environment is about much more than finding contacts and
January 5, 2021
Shifting your Sales Strategy to an Outcome-Based Model with Christoph Schell, #163
Subscribe to Modern Selling on the App of Your Choice! One of the biggest challenges for companies in the new normal is serving B2B
December 30, 2020
How to Drive Predictable Sales Revenue with Kevin Knieriem, #162
Subscribe to Modern Selling on the App of Your Choice! One of the most common struggles for sales leaders is forecasting, understanding what is going
December 17, 2020
How Showing that you Care Can Start Sales Conversations with Adriel Sanchez, #289
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic,
December 16, 2020
4 Pillars To Creating a Successful Sales Plan
A sales plan or sales strategy can be the difference between an organization merely surviving, or a company exceeding all sales objectives. With so many
December 2, 2020
The Death of Relationship Selling in a Virtual World with Marcus Jewell, #159
If you’re a sales manager of a 21st-century business, you will not be successful unless your sellers understand how to leverage sales tools and engagement
November 19, 2020
3 Pillars of Digital Marketing Transformation for Sustained Resilience and Growth
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first
November 10, 2020
3 Virtual Selling Tips that Enable Powerful Sales Presentations, with Andy Springer #158
A successful face-to-face seller doesn’t always translate to a virtual selling superstar. In fact, virtual selling requires a particular set of skills that will keep
November 5, 2020
Omnichannel Marketing Strategy: How to use Modern Tools to your Advantage
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel
November 4, 2020
How to Prospect Using Personalization to Create Sales Engagement with Ed Calnan, #157
One of the most important qualities a sales rep must possess is knowing how to prospect. Many argue that due to the number of tools
October 23, 2020
How to Use a Marketing and Sales Funnel for Better Prospecting
Learn how to use a unified marketing and sales funnel to engage with the right prospects. Listen to this episode of the Modern Marketing Engine now.
October 21, 2020
How to Use Sales Gifts in Your Account Based Marketing Strategy with Erik Kostelnik, #156
Any modern sales strategy must include offline engagement with sales gifts. In the COVID era, prospects, customers and even employees are craving something that will
October 15, 2020
Why your B2B Sales Team Must Use Video for Sales, with Steve Pacinelli, #155
In 2020, video sales became more than a trend. It’s now a vital tool for remote sellers in a virtual selling environment, who need to
October 8, 2020
3 Prospecting Tips Sales Leaders can Teach Reps to Set More Appointments, with Tony Morris, #154
In this episode, my guest, Tony Morris, shares three prospecting tips that sales leaders can teach their salespeople to engage with today’s tech-savvy buyer.
September 24, 2020
Creating Sales Engagement Through Corporate Gifting
How can you use gift marketing in your company, and what are some significant use cases? That is the topic of this episode of the Modern Marketing Engine podcast with my guest, Nick Grant, Head of Marketing at Postal.io.
September 23, 2020
3 Cold Calling Tips Sales Leaders Must Teach their Sellers to Achieve Quota with David Walter, #153
I started my sales career cold calling, but in my mind, doing cold calls is not modern selling. It’s just basic selling. However, I’ve decided
September 17, 2020
What Every Sales and Marketing Technology Leader Must Know About Raising Money with Mark Roberge, #152
If you want to start a business or just take your existing sales tech company to the next level, you may be wondering, should I
September 10, 2020
Building a B2B Podcast and Making it Work
A B2B podcast is a great way to increase visibility and brand awareness. Discover how to start a podcast and make it work for your marketing goals.
September 9, 2020
How Sales Leaders can Attract and Work with Millennials in a Remote Selling Environment, With Rakhi Voria, Episode #151
It is estimated that today millennials (those born between about 1980 and 2000) comprise half of the American workforce, and by 2025, will be 75%
August 27, 2020
A Modern Selling Tip: Learn to Sell the Way You Buy, with David Priemer, Episode #150
Modern Selling Tip: Sell the Way You Buy. David Priemer reveals his secrets to an empathy-based scientific approach to boost your sales.
August 20, 2020
Why CMI is Breaking the Content Marketing Rules in 2020
The world’s largest content marketing event, Content Marketing World. Now 100% virtual. Dive into the conversation @ The Modern Marketing Engine Podcast.
August 19, 2020
Cold Calling Scripts for Today’s Modern Seller, with Joe Pici, Episode #149
Subscribe to Modern Selling on the App of Your Choice! Some people say cold calling is dead, that B2B prospects don’t answer the phone anymore.
August 6, 2020
5 Must-Have Sales Coaching Tips for Emerging and Seasoned Leaders, with Scott Miller, Episode #148
In this episode, Scott Miller, Executive VP of Thought Leadership at FranklinCovey Co. brings five effective sales coaching tips every sales leader needs.
July 30, 2020
A Successful Shift from an Outbound to an Inbound Marketing Strategy at NAWSP
Cynthia Barnes, NAWSP Founder/CEO, shares how she found great success for her organization by shifting from an outbound to an inbound marketing strategy.
July 29, 2020
The Future of Sales: What will the World Look Like for Sales Teams After the Quarantine? with Hang Black, Episode #147
What will sales look like in 2021? Hang Black and Mario Martinez Jr. discuss the future of sales and how sales leaders should plan for post-COVID-19.
July 17, 2020
How the Right Market Intelligence Enables Organizations to Thrive in Challenging Times
Subscribe to Modern Marketing Engine on your app of choice. Companies must have a strategic plan to grow and expand, especially in challenging times like
July 16, 2020
How B2B Sales Teams Are Pivoting in the COVID World
Two pivots B2B sales teams have made to adapt to the selling environment of the COVID world. Listen to this podcast with Jillian Ryan from eMarketer.
July 8, 2020
3 Sales Prospecting Strategies to Succeed in the New Normal, with John Barrows, Episode #146
The sales landscape has changed dramatically since the COVID-19 pandemic began. Sales leaders’ priorities shifted and sales prospecting strategies pivoted. Many companies went from growth
July 2, 2020
Building Sales Teams: How to Attract, Develop and Retain Top Talent, with Wendy Mitchell-Covington, Episode #145
The average tenure of a sales rep is 15 months and according to a report by DePaul University replacing a sales rep costs organizations $97,690
June 25, 2020
A 5-Point Marketing Strategy to a Target Audience Who Doesn’t Recognize Your Value
When your company fills a previously unrecognized void, your target audience won’t probably know you exist or recognize that they need you. What marketing strategy can you use if your target audience doesn’t recognize your value?
June 24, 2020
How Inclusion and Diversity in Sales and Business Can Enrich the Workplace, with Sara Jones, Episode #144
Diversity and inclusion have the power to enrich your sales team with fresh perspectives and innovation. Listen as Sara Jones explains how to build inclusive cultures.
June 12, 2020
Why Sales Leaders MUST Revisit their Sales Training Strategies NOW, with Mary Shea, Episode #143
Many sales training programs do not teach sellers how to engage the modern buyer. Listen as Dr. Mary Shea of Forrester shares tips to update your training program.
June 4, 2020
The Power Of Human In Growth Marketing During A Pandemic
Growth Marketing at RGP during the COVID-19 pandemic is accomplished through the “power of human.” Discover how from Meredyth Jensen!
May 27, 2020
4 Strategies to Drive Marketing Results with Limited Resources
Driving marketing results with limited resources is a challenge for any marketing leader. David Buffaloe, CMO of Vertical IQ explains his success formula.
May 13, 2020
Thinking of Hiring an Outsourced Sales Company But Not Sure It’s The Best Move?, with Benjamin Simms, Episode #142
Subscribe to Modern Selling on the App of Your Choice! For many sales leaders, it’s unthinkable to consider an outsourced sales team, simply because it’s
May 7, 2020
Remote Selling Best Practices: Help Your Sales Team Hit Quota Working From Home, with Chad Olds, Episode #141
One of the most dramatic changes the sales community is having to make due to COVID-19 is the switch to remote selling VS an in-office
April 16, 2020
How Personalized Sales Outreach Can Increase Sales Conversions Up to 60%, with Kris Rudeegraap, Episode #140
Subscribe to Modern Selling on the App of Your Choice! Sales outreach is one way to set your sellers apart because they deliver personalized experiences
April 9, 2020