Subscribe to Modern Selling on the app of your choice! The average tenure of a sales leader is 18 months. And while there are many reasons why VPs of Sales don’t last long in their jobs, one strong reason (according to my guest) is the lack...
Subscribe to Modern Selling on the App of Your Choice! Large and small companies alike must adapt to the reality of remote selling. The sales landscape won’t fully be what it used to be, so to thrive, sales leaders must push for sales transformation in their...
Subscribe to Modern Selling on the App of Your Choice! One of the biggest challenges for companies in the new normal is serving B2B and B2C customers working from home. Priorities and needs have changed, so sales leaders must also change their sales strategy to match...
Subscribe to Modern Selling on the App of Your Choice! One of the most common struggles for sales leaders is forecasting, understanding what is going on with the business and how to get predictable revenue. In this episode of the Modern Selling Podcast, my guest, Kevin...
Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has brought a lot of pain and confusion due to the pandemic, but also many opportunities for companies to show compassion and generosity. And that willingness to help others can sometimes reap rewards...
Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a...
With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. For the first time ever,...
A sales plan or sales strategy can be the difference between an organization merely surviving, or a company exceeding all sales objectives. With so many ups and downs this year, as well as company pivots and new long-term strategies, sales planning is more important than ever...
If you're a sales leader of a 21st-century business, you will not be successful unless your sellers understand how to leverage a sales plan, sales tools and engagement strategies and their impact on relationship selling. Virtual selling engagement strategies have no doubt trumped what we...
In recent history, there have been three important events that have led marketing teams to shift their focus and embrace digital marketing transformation. The first event was 9/11 in 2001 and how fear and uncertainty gripped the U.S. (and others). This hindered planned marketing activities including...