We preach. We advise. We recommend. We execute. Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
11 Rules to Insure You Fail Miserably
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
2. Adopt a “Need to Know” Management Style
Digital marketing success demands a 360-degree marketing mindset. In a recent post, I listed the number of skill sets required for effective digital marketing results. Each skill set affects your results. Ignoring collaboration among team members is a sure-fire way to fail.
3. Keep Focused in Your Comfort Zone
It is virtually impossible to be an expert in all the skill sets required for effective digital marketing. Marketers do not need to be technology geeks in order to create effective digital marketing success. However, marketers do need to grasp how technology is used to execute and measure digital marketing plans. Marketing techniques that have worked well in the traditional sense, do not always convert into effective online strategies. Keep looking back to your past successes. Then try to replicate them all online. That’s a great way to fail.
4. Ignore Data
Analytics allow you to measure your online digital marketing results. They provide insight into visitor behavior that offers understanding in how to refine your online campaigns, compete better and deliver content that resonates with your audience. Don’t bother to take the time to analyze the data. Just keep doing the same thing with no regard for what’s working and what’s not working. That’s a great failure strategy.
5. Keep Your Offline and Online Marketing Separate
Internet World Stats March 2011 statistics report illustrates that almost 2.1 billion people worldwide use the Internet. That represents a 480% increase in usage since 2000. 78.3% of North Americans (over 272 million) use the Internet. Pretend that almost 80% of North Americans don’t bother researching or engaging with businesses on the Internet. Be sure to keep your offline and online marketing strategies completely separate. That should keep your competitive advantage low.
6. Assume Your IT Department Understands Online Marketing Because They are Geeks
Just because your IT department is technology savvy, go ahead and assume they understand everything about Internet marketing and SEO best practices. Don’t bother collaborating or checking with your digital marketing agency before making changes or updates to your website. After all, who cares if you wipe out all the backlinks, web authority and progress you have gained during the past year?
7. Maintain Ego Supremacy
You have been a successful marketer for decades. You have collected numerous Addy’s. You have accumulated an impressive portfolio of successful media and print campaigns. You already know everything. Keep that attitude. It is a great way to alienate your team. It will certainly limit your ability to collaboratively create online digital marketing campaigns that drive incremental revenue opportunities.
8. Forget About Online Research – Just Tweak Your Current Marketing Plan
Who needs online marketing research? You already know your customer demographics. You understand who are your main competitors. That small company that is generating page one Google rankings across multiple keywords is small stuff at the moment. Ignore them. They can’t hurt you. Just don’t blink.
9. Pull the Plug if You Do Not See Immediate Results
Mr. Small Fry marketing associate came up with this great social marketing idea. Reluctantly, the project was given a green light. You are carefully watching to see if it is going to be an instant overnight success. Granted, it is gaining some momentum…but not fast enough for you. So you pull the plug after two weeks. Don’t bother understanding that social marketing is about building relationships and trust, neither of which get built overnight.
10. Ignore SEO Best Practices Because Your Website Looks Great
You redesigned your website. It looks great and the content is updated and well written. That should be enough, right? Who needs SEO? No matter how great the site looks or how long the site has been around, you will be found more often by your desired audience with SEO best practices firmly in place. If you do not want to be found more often or generate more leads…definitely, do not bother with SEO.
11. Fear Losing Control
No, you cannot control the Internet. Likewise, you cannot control how your staff and customers respond in social media. But you can provide a policy and create a culture of openness and transparency. We humans are social creatures. People often respond better to their friends and influencers on the web than to an advertising slogan. But if you want your digital marketing to fail, just keep pitching them.
Did we miss some sure fire ways to succeed at digital marketing failure? Add your favorite in our comments section below.
10 thoughts on “15 LinkedIn Profile Optimization Tips to Get Found This 2023”
My LinkedIn account was ranking on the first page for best mommys blog keyword quite a few years back and I didn’t have any idea. While working, I stumbled upon the Analytic section of LinkedIn and saw that most of the visitors are coming from search engine later on I realized that in my profile I’ve used “Mommy’s blog” word a lot of time and that is the reason why it was ranking well on SERP. This is how I came to know about SEO and I was also amazed by the fact that how easy it was to rank for competitive keywords back then. Anyways loved your article and please share more tips on SEO.
Thanks for sharing. The number of times you mention a word or phrase is still a factor for sure.
We love hearing tips as well as questions our reader, so keep them coming!
Should I change keywords overtime based on what’s popular on the internet?
There is a lot of value in this article, especially for those looking to improve their visibility on LinkedIn. My favorite of the fifteen tips shared in this article is number nine. I’ve observed that people with custom profile links, seem to get more attention than those who haven’t customized their LinkedIn profile URL. Interesting article, thank you for taking the time to put it together.
Customizing LinkedIn URLs create more visibility for sure! Thank you, Bret.
I agree with the recommendations, they are a very important part of our strategy on LinkedIn, it can give confidence to potential customers (or leaders when someone is looking for a job).
People shouldn’t underestimate keywords on their LinkedIn profile! This helped potential buyers to find me on LinkedIn more easily when they searched for certain products and/or services. Thanks Viveka!
Thank you for another great blog post. For the alt text and/or naming images, do you mean two to three different keyword phrases as a maximum, like this?
B2B cybersecurity content marketing writer , technical writing cybersecurity content , cybersecurity technical writer , David Geer
Or can you add more keyword phrases than this?
Hey David – I honestly don’t know the efficacy of adding more keywords than that. I would stick with what you have above.
All the information is very helpful which can help us to increase our Profile ranking on LinkedIn. Another big interesting article, this blog is very useful for the Optimization of my LinkedIn profile.
I also get much knowledge from this blog.
thank you keep sharing.